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07/05 Vinay Kumar
Vice President at Lafz International Pte.

Views:871 Applications:229 Rec. Actions:Recruiter Actions:224

Lafz - Head - eCommerce/Digital Marketing (5-10 yrs)

Any Location/Bangalore Job Code: 820912

Head of Ecommerce and Digital Marketing

- Responsible for all eCommerce and Digital aspects of the business In charge of planning, developing and deploying eCommerce products

Job Description

- Manage & scale up eCommerce activity and revenues

- Develop and oversee the planning and execution of content across own website and other retailers

- Manage the P&L for all eCommerce channels

- Architect and execute a comprehensive, data-driven digital marketing strategy with customer engagement at its heart

- Hands-on ownership of CRM, SEO, paid search, affiliates, content and social media with a deep understanding of how to prioritise levers for maximum value

- Project manage the development of a new data capture application, in partnership with a leading technology provider, that will form a critical part of our overall CRM programme

- Execute SEM strategy, through management of PPC and SEO campaigns and working with specialist agencies

- Collate digital KPIs across sources, generate and deliver against actionable insights.

- Use data from eCommerce platform and other sources to track conversion rates and understand impact of marketing campaigns to improve activity and revenues

- The role will champion ongoing process improvement initiatives to implement best practices across the relevant products and product development activities

- Develop, Hire & Manage the team

Women-friendly workplace:

Maternity and Paternity Benefits

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