LA8R - Content & Copy Writer

Website Content:

- Conduct research and develop engaging content for blogs, landing pages, feature articles, etc.

- Optimize content to align with SEO best practices and drive user engagement.

- Ensure content is engaging, educational and adds value to website audience.

- Collaborate with web developers and designers to ensure seamless integration of content on the website.

Social Media Copy:

- Create shareable copy that suits the unique characteristics of different social media platforms.

- Collaborate with design team to plan and execute content calendars.

Performance Marketing:

- Develop copies for paid marketing campaigns with a focus on driving conversions.

- Conduct multivariate testing for ad copies and analyse performance metrics.

Content Strategy:

- Develop and execute content strategies in collaboration with agencies and internal marketing team.

- Analyse data and results to refine strategies for continuous improvement.

- Ensure brand consistency across all content formats & across channels.

Qualifications & Skills:

- Bachelor's degree in marketing, communications, journalism, or a related field

- Previous experience as a content and copywriter across website, blogs, social media, and performance marketing. (Across all formats will be preferred but is not necessary)

- Experience in writing BFSI/Fintech content would be preferred.

- Strong understanding of SEO principles and experience with keyword optimization

- Demonstrated ability to create compelling and effective copy that drives user engagement and conversions.

- Excellent communication skills and ability to collaborate with cross-functional teams.