LA8R - Assistant Manager - Growth - Zype - IIM/FMS/MDI/XLRI

Roles and Responsibilities:

- Develop and implement innovative strategies to drive user growth and retention.

- Lead and optimize performance marketing campaigns, including paid advertising, to maximize user acquisition and ROI.

- Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic.

- Utilize advanced marketing automation tools and techniques to create personalized user experiences, and drive user engagement.

- Conduct in-depth analysis and derive actionable insights from user data to track KPIs related to growth and retention, and drive data-driven decision-making.

- Collaborate closely with cross-functional teams, such as product, design, technology and analytics, to align growth initiatives with the overall company vision and objectives.

Qualifications:

- MBA from a Tier 1 institute

- Previous experience in SEO/ASO/Performance Marketing/Retention Marketing is a plus

- Exceptional analytical skills and the ability to derive meaningful insights from complex data sets to optimize marketing strategies and drive growth.

- Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams.

- Strategic and innovative thinking to identify new growth opportunities and develop marketing initiatives.

- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.