LA8R - Assistant Manager - Digital Marketing

Roles and Responsibilities:

- Design, implement, and manage end-to-end digital marketing campaigns to drive customer acquisition through channels such as PPC, SEO, SEM, display advertising, email marketing, and social media.

- Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic.

- Own the retention, ROAS and CAC across channels to meet revenue targets.

- Analyse campaign performance metrics and KPIs to optimize conversion rates.

- Manage budgets and constantly reduce CPA costs, improving CLTV etc.

- Collaborate with the content and design teams to develop content aligned with marketing objectives.

- Utilize analytics tools to generate insights and make data-driven decisions for campaign optimization and budget allocation.

- Stay updated with industry trends, emerging technologies, and digital marketing innovations to drive continuous improvement in marketing strategy.

Qualifications:

- 3-4 years of experience in customer acquisition, performance marketing, and organic growth

- Exceptional analytical skills and the ability to derive meaningful insights from data.

- Should be able to present explanations of performance & outcomes of campaign to wider team.

- Strong planning skills with the ability to adapt and change campaigns where required based on data insights.

- Revenue focused mindset