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10/06 Paritosh
Recruiter at LA8R App

Views:361 Applications:68 Rec. Actions:Recruiter Actions:43

LA8R - Assistant Manager - CRM & Retention (1-3 yrs)

Mumbai Job Code: 1109205

Asst. Manager CRM & Retention


About us :

- We are an upcoming, credit first financial wellbeing & lifestyle app for millennials. Our goal is to make their aspirational lifestyles affordable while helping them make responsible financial decisions.


- We are a team of people with necessary experience and skills to build a successful company, backed by a marquee Private Equity firm and have an accomplished Board of Directors with vast experience in Banking & Financial Services.


- At LA8R, we believe in a culture of ownership so that you feel more empowered to do great work while the organisation takes your career growth & aspirations very seriously.

Responsibilities :

- Create end-to-end user lifecycle journeys for engagement & retention of users basis brief from various teams


- Execute day-to-day campaigns on CRM tools.


- Design and implement Email marketing, App Notifications, SMS, WhatsApp, RCS & Retargeting programs for new & existing users.


- Setup & drive the end-to-end user lifecycle journey through various Engagement, CRM and Retention strategies


- Create audience segments based on their profiles, behaviour by leveraging standardised tools, models & set goals for each segment.


- Own the user activation, engagement, retention and churn management and reactivation funnels


- Use data and testing to optimise and improve the content and targeting for all customer communications using tools such as WebEngage, Google Analytics, etc.


- Own the execution & content implementation for user activation, engagement, retention & churn management campaigns


- Create audience segments based on the customer profile briefs provided by teams


- Undertake multivariate testing in order to fine-tune performance of campaign


- Create feedback mechanism to report performance of all campaigns for constant improvement

Requirements :

- Relevant experience with CRM, Retention marketing or User Engagement


- Understanding of CRM tools like WebEngage, MoEngage, CleverTap, Mailchimp or similar.


- Knowledge of email design, HTML, is a plus.


- Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc


- Technical understanding of deliverability challenges for email, SMS, WhatsApp, etc.


- Good analytics skills to understand and optimize the performance of the campaign

Women-friendly workplace:

Maternity and Paternity Benefits

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