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LA8R - Assistant Brand Manager/Brand Manager (1-4 yrs)
About us:
We are an upcoming, credit first financial wellbeing & lifestyle app for millennials. Our goal is to make their aspirational lifestyles affordable while helping them make responsible financial decisions. We are a team of people with necessary experience and skills to build a successful company, backed by a marquee Private Equity firm and have an accomplished Board of Directors with vast experience in Banking & Financial Services.
At LA8R, we believe in a culture of ownership so that you feel more empowered to do great work while the organisation takes your career growth & aspirations very seriously.
Responsibilities:
- Implement the brand purpose and strategy across channels
- Develop the content & social strategy
- Govern the brand utilisation in marketing and communication to drive consistency
- Execute advertising/communication campaigns (across channels) and promotions
- Conduct market research and analysis to evaluate trends, brand awareness & competition
- Liaise with internal and external stakeholders to help execute effective marketing campaigns
- Monitor and report performance of campaigns using defined metrics
Requirements:
- MBA or Graduate with relevant experience
- Strong organizational and time management abilities
- Understanding of brand governance
- Experience in content strategy development
- Excellent communication and people skills
- Creativity and commercial awareness
- Ability to guide internal and external stakeholders (Graphic Designers, Campaign Managers, Content Writers)
- Team Player
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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