Description: We have a suitable opportunity in the Consumer Products division for the position of Regional Sales Development Manager.

You should have minimum 3 years of Experience in Sales/Planning

Location - Kolkata

Education: Post graduate batches 2019 - 2022

Job Description:

Team Management:

- Manage the Regional SDM team covering diverse responsibilities from Merchandising, Training, Sales Planning and MIS

- Ensure team deliverables are in line with Commercial Strategy and ensures regional needs are catered to

- Use team and regional connect to enhance/customize national plans for regional execution

Sales Planning:

- Customize, implement, & track trade & marketing business drivers on field to help improve the business extraction within CTS

- Enrolment and restructuring of Channel loyalty programs from time to time

- Own the monthly BPP process execution at the regional level

- Periodic Manpower resource planning and infra planning for the Sales Teams.

- PSR/SSR/ISR/Merchandiser/Promoters) identify gaps/ bottom boxing etc

- Regional initiatives/ projects Identify specific gaps and Conceptualize and Drive projects at a Brand x Channel x Geography level for the Region

MIS:

- Support the Sales team with robust and timely MIS Reports and Dashboards on key sales KPIs (distribution/ focus products) and New launches in the region

C1 - Internal use:

- Nielsen benchmark on strategic brands and check progress intermittently

- Own the deployment of DMS (Suvidha) and SFA (Suvidha Mobile/Parinaam/Proanto) solutions. Feedback the HO teams with development opportunities.

- Regional intelligence on competition tracking and liaison with HO SDM/Marketing

Administration:

- Timely HO submissions on incentives/program performance/Key accounts data for timely program payouts and sales incentive processing (both for on-roll and secondary sales force)

- Month sales secondary closures in alignment with the sales team and HO coordinator/IT

Merchandising:

- Merchandising/dominance executions of Program stores and unpaid visibilities

- Agency/3P management

- POSM Movements and utilisation tracking.

- Initiative/Events calendar for the region

- MT installations and maintenance

Sales Training:

- Identification of training needs of the secondary sales force

- Quarterly training calendar (OJT/classroom) and organising quarterly annual meets (QAMs) to roll out the quarter broad plan till the last mile

- New Joinee product training

- On ground execution check of new initiatives (Suvidha Mobile/MSS etc)

- Secondary sales force evaluation and attrition data

Key Competencies:

a) A planning mind-set to understand and implement the science and art of sales planning

b) Excellent stakeholder management skills and ability to work in a cross-functional environment

c) Analytical skills to interpret performance and drive insights

d) Good communication and presentation skills

e) Good understanding of systems and processes

Physical Demands (e.g. % travel):

- Travel will be need based

- Graduate & above