Kwanzoo is a business-to-business (B2B) software-as-a-service (SaaS) company that provides an Account-based Go-to-Market (GTM) platform and solutions to mid-to-large, global, B2B enterprises and high growth B2B SaaS startups. Customers include Highradius, Blend, Ayla Networks, leading mid-market companies and high growth B2B SaaS Startups.

- We are looking to expand our India-based Customer Success team. More specifically we are growing the digital marketing service capabilities of our team to increase adoption of our B2B SaaS platform among our Clients.

- This is a remote, work-from-anywhere position.

- We are seeking a Digital Marketing Specialist to help drive enterprise-level marketing programs, processes, and systems for our Clients.

- This role will support the Client's marketing team to execute their enterprise demand generation strategies. The position leverages a variety of paid digital tactics, including, but not limited to, paid search, paid social, and retargeting to drive lead generation and Marketing Qualified Leads & Accounts across multiple channels.

What You Will Do:

- Assist with the strategy, design, execution, and reporting of distinct multi-touch, multi-channel paid digital performance marketing campaigns.

- Regularly monitor campaigns to identifying opportunities for improvement in performance.

Implement exceptional collaboration across multiple stakeholder business units to define KPIs and aligned campaign strategies. Leverage data to ascertain logical marketing segments and identify tactics to drive engagement.

- Measure, analyze, and report on campaign performance as required and deliver weekly campaign performance briefs to marketing leadership.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Provides thought leadership and perspective for adoption where appropriate.

What You Will Need:

- 3-5 years of experience in a B2B digital demand generation role.

- Experience conducting keyword research, building ad-groups and optimizing campaigns.

- Experience writing and optimizing ad copy.

- Hands on experience managing and optimizing paid search and paid social tactics, leveraging key tools and platforms, including Google Analytics, Google Ads and LinkedIn Campaign Manager.

- Experience optimizing campaign budgets.

- Ability to manage cross-team collaboration and communication in a matrix organization.

- Outstanding organizational skills and the ability to manage multiple projects with competing deadlines.

- Strong comprehension of CRM, lead scoring, and sales funnels.

- Exceptional analytical skills paired with a solid understanding of Google Analytics.

- Exceptional attention to detail.

- Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns

What We Offer:

- An incredible opportunity for someone who is passionate about technology and B2B marketing and sales solutions.

- Opportunity to connect with prospects and clients through our omni-channel marketing and sales efforts to help them adopt modern digital marketing and GTM approaches.

- A collaborative and positive global, remote, work culture - Your team will be as smart and driven as you

- Outstanding compensation, flexible work-from-anywhere culture. Flexible benefits to suit your specific needs.

- A chance to make an impact - Your work will contribute directly to our strategy

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