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03/03 nalina.k
Senior HR Assosiate at Kreditbee

Views:396 Applications:105 Rec. Actions:Recruiter Actions:0

KreditBee - Digital Marketing Manager (4-8 yrs)

Bangalore Job Code: 898459

KreditBee - Manager - Digital Marketing (4-8 years), Bangalore

Department: Marketing

Role Overview:

The person will play an active role in executing and managing our Mobile Marketing, SEM & SMM campaigns, including but not limited to keyword research & analysis, creation of compelling ad copy, competitive analysis, campaign build-outs and campaign management. The ideal candidate should have a proven track record of successfully handling a budget of over USD 1 Million per quarter via multiple UAC campaigns on Google Play. He/she should also be well-versed with running Install & Conversion campaigns on Facebook, managing traffic via ad networks & publishers, running retargeting campaigns on Facebook & Google, and optimizing the purchase funnel.

Key Responsibilities

- Drive high-quality, and high-volume app installs across Android apps via multiple acquisition channels (Facebook, Google Play, Ad Networks)

- Have reasonable experience in managing ad networks right from onboarding, legal & compliance checks, operational & logistical support and driving traffic volume through them at an optimal budget.

- Have reasonable experience in running APK (out of Play Store) installs

- Develop strategies that increase app downloads, in-app engagement and conversion

- Defining success metrics (KPIs) and reporting needs for campaigns (pre-& post)

- Perform Keywords Research & Analysis, Website Analysis and Competitor analysis to generate various lists of targeted keywords for campaigns

- Generate relevant creative ad copy, including text ads, site links and content for display ads and native ads on mobile

- Drive a significant volume of organic traffic which increases month-on-month through a good understanding of SEO & ASO

- Help the brand gain a positive outlook on the web through relevant experience in ORM, which includes social sentiment curation across channels like Google Play, Facebook, YouTube, Instagram, Twitter and blog forums like Quora & Reddit

- Enhance the lifetime value of the customer through a good understanding of running re-engagement campaigns via SMS, Email Marketing & Push Notifications with a data-driven approach

- Have proven work experience in Fraud Management techniques across ad networks and publishers

- Competition trend mapping - Identify product opportunities through competitive research and testing


- Overall 3+ years' experience in digital media planning and execution on the client-side, preferably for a mobile-based FinTech start-up with an understanding of managing marketing budgets over USD 1 Million per quarter

- Proven capability of driving large-scale mobile customer acquisition through digital marketing

- Experience in creating and managing UAC for Fintech/E-commerce companies and PPC search marketing

- Should have a basic understanding of conversion tracking and analytics

- Knowledge of website analysis using various analytics tools, including Google Analytics

- Proficient with tools such as keyword tool, traffic estimator etc.

- Work effectively in teams in a challenging start-up setup

- Prior SEM experience in a Fintech or E-Commerce company with Google Certifications would be a plus

Desired Skills and Experience

Marketing, Digital Marketing, Mobile Marketing, SEM / SEO, BFSI Marketing, Campaign Management, Web Analytics, Social Media

About the Company

KreditBee is an Instant Personal Loan Platform for Young Professionals, where they can avail of loans up to 2 Lakhs as per their requirement. The process is 100% Online, and the amount is disbursed directly into the Bank Account of the users within 15 minutes. With a strong focus on online tech-based and data-centric KYC, KreditBee envisions solving the financial inclusion gap in the country's varied demographic segments. KreditBee has crossed 30 Million App Installs within two years of inception. KreditBee is a brand of Finnovation Tech Solutions Pvt Ltd, funded by some key VC firms & investment entities like ICICI Bank, Premji Invest, Alpine Ventures, and Arkam Ventures, among others. Also, it has various debt partners like AU Small Finance Bank, HSBC, Fullerton, and IIFL.

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Women-friendly workplace:

Maternity and Paternity Benefits

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