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14/03 Madhu Manchanda
Assistant Manager at KRBL Limited

Views:729 Applications:274 Rec. Actions:Recruiter Actions:5

KRBL - Manager - Brand & Marketing (6-10 yrs)

Noida Job Code: 808608

Manager - Brand & Marketing

Job Description :

- Design theme/platform/strategy for digital campaigns; ensure appropriate planning and timely execution of plans/strategies

- Standardizing brand identity by implementing branding guidelines on design tools used in creating and disseminating company communication

- Execute brand marketing & budget plans; managing e-marketing operations to increase profitability and revenue

- Devise a comprehensive social media strategy that uses social media marketing techniques to increase visibility, membership and traffic for all products

- Create digital marketing strategies, analyze market research data and maintain the brand's tone and identity elements by adopting relevant guidelines

- Develop sales tools and collateral's

- Develop effective product positioning in the market

- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development

- Develop mid-term plan and financial analyses

- Interfacing with media department/agencies; creating and managing line-item media production budgets

- Coordinate activities of specialists involved in the brand positioning of the products

Academic Qualification : MBA in Marketing (From Tier 1 / Tier 2 B-Schools)

Key Responsibilities :

- Exhibition - International

- Good Negotiation skills

- Designing & Writing Skills

- Brand Management

- Go-to-Market Strategies

- Social Media and Community Management

- Media Buying & Planning

- PR Agency & Vendor Management

- Brand Strategy Planning

- Return on Investment (ROI)

- Brand Alliances & Sponsorship

- Lead/Revenue Generation

Women-friendly workplace:

Maternity and Paternity Benefits

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