Marketing Training Manager About the company : - Kraftshala makes Indias most loved marketing & sales training programs with an Advocacy Score of 95%. - We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. - Our programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field. - This is why S&M professionals from worlds top consumer companies (like Unilever, P&G, Nestl-, ITC, Facebook, Amazon, Yum! Brands, etc) as well as students currently studying in the best business schools of the country (major IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) find value in our programs (remember 95%?). - The goal now is to take our training techniques to Indias masses- the talented people across the length and breadth of our country who have been denied a shot at professional success due to the limitations of the existing system. - We are a team that is gunning to bring transformative changes to Indias higher education ecosystem. Welcome to the ride! :) Funding : Kraftshala is backed by Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestl- S.A.), Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, one of India's largest performance marketing agencies). What do we value (the Kraftshala Kode) : Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our teams distinctiveness comes from the following : - We seek a user centric mindset. People who start with the user and work backward, and take every opportunity to add value to their customers/ partners fit right in. - We value problem solving skills. We look at problems objectively, solve for root causes, make decisions for long term good instead of short term gain, and dont let processes get in the way of value addition. - We look for learning agility. We are a team of learners who like to read, talk to experts, and seek feedback to be better today than we were yesterday. - We respect ambition & courage to take on large goals. Self starters who demonstrate high ownership strengthen the backbone of our team. - We expect consistency and reliability. Predictability just makes everyones life a lot smoother. - We like people who are real, open and direct in communication, while still being empathetic. - We are practical optimists. Our team strongly believes in a better future & we enjoy playing our part to make that future a reality. What is the recruitment process : - As a small team (~25 folks), its imperative that we get to know each other before taking the leap. - We want to ensure you succeed in your role within our team. Each conversation (telephonic/video conference) with us will last about 30-60 minutes. - Typically the whole process takes between 8 - 16 business days depending on your and our schedules. The process will occur over telephonic calls, so you dont need to worry about travel. Setting expectations : This will be a call to understand your profile briefly and determine which role(s) it matches up to. Technical conversation : This will be a telephonic call with our current Marketing team wherein you can expect to be evaluated on your functional skills and other competencies needed for the job (mentioned below). Task : This is an assessment we have designed to understand whether you have the skills required to succeed in this role. Culture fit conversation 1 : This call will be with one of the other team leaders (outside of Marketing) to determine your fit with the Kraftshala Kode. Culture fit conversation 2 : A final conversation with our founder to determine overall fit with the role and Kode. Extending an offer : If all goes well, we will extend an offer capturing the relevant details. Compensation & Benefits : - You should expect 20L - 30L INR / annum as your salary depending on past experience and comfort with marketing strategies, digital tools, growth techniques etc with an 80-20 split between fixed and variable. - You will also get equity worth 6L - 12L INR vested over a standard 4 year schedule. - You will work directly with some of the most accomplished marketing professionals, both within Kraftshala and our network of CMOs. - Other benefits include home-cooked meals in the office (when it reopens) and a library of books and courses to further your professional/personal life. Role Description for Manager- Marketing Training What you will be doing : Training (~75% of your time) : - Content Development : You will be combining insights from your past experience plus those coming in through conversations with our network of marketing/ digital experts to create project charters, frameworks and content pieces, in partnership with the creative team. You will need to keep experimenting with new tools and platforms to help our training programs stay up-to-date. Examples of content we create: https://www.instagram.com/p/B8MRTVAlFRE/ https://www.instagram.com/p/CAp8bDPFt8Q/ - Training : You will be also taking regular sessions for small and large groups on a variety of marketing topics. You can see examples of the sessions we create by viewing the Kraftshala LIVE Professional Series: https://kraftshala.com/kraftshala-live-professional-series/ - Coaching : You will also be working with our network of external coaches to help them deliver an ever improving training experience to our students. Marketing (~25% of your time) : - We believe that to be a great training professional, you need to have extensive real world experience that's relevant and updated for the current times. - To ensure this happens, you will also be contributing to Kraftshalas marketing efforts. Depending on your prior experience and interests, you could be working on any or all of the following: - Brand communication : Creating brand strategy and communication for the Kraftshala brand and its various programs. - Organic Marketing : Implementing and monitoring the best practices in organic to drive discoverability for the Kraftshala website and app across different platforms. - Paid Marketing : Strategizing, planning and optimising campaigns along with our digital marketing team to drive growth for Kraftshala across Social/ Display/ Search platforms. - Innovation : Developing new propositions/products as Kraftshala expands to different audiences. This would include working in close coordination with the product, sales and student experience teams as you conduct user immersions, craft and evaluate concepts, create communication material, develop content and design product interventions to create an attractive proposition with a stellar learning experience. To summarise : - The learnings which you will get through training and speaking to experts on one hand and simplifying concepts for beginners on the other hand will enable you to create and run better marketing campaigns, which in turn will help you train better. - This virtuous loop will help you develop into an even more kickass marketing professional within a short period. A question we- d like to address upfront is what the career trajectory looks like for someone in this role. There are 3 broad possibilities of what you could be doing 5 years from now: - From the activities mentioned above, if you particularly enjoy creating great marketing content and delivering impactful sessions, you could emerge as a marketing guru- someone who's known not just in India but across the world (we- ll be starting our international expansion in the next 12-18 months). - If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialise as a training expert and leader at Kraftshala. - If you end up enjoying the core activities of the marketing function more than the training piece, you- ll be a marketing leader within Kraftshala who's focussed on helping us grow. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals. These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organisation can offer. The great advantage of a company that's growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organisation. Must Have Skills + Competencies : - Substantial expertise in any of the marketing sub-domains. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for) - A passion for training and coaching - The ability to write with extreme clarity - A flair for simplifying marketing concepts into interesting content pieces - A structured approach to defining and solving problems - Curiosity and a thirst for knowledge - Ability to see the big picture as well as the easy-to-miss details Good to Have Skills : Experience in driving growth through digital

Delhi

Kraftshala.com - Marketing Training Manager 

Kraftshala.com - Marketing Training Manager  ,Job Description for Kraftshala.com - Marketing Training Manager  in Kraftshala in  Delhi for (2-7) years of experience. Apply Now!

Job Description for Kraftshala.com - Marketing Training Manager  in Kraftshala in  Delhi for (2-7) years of experience. Apply Now!