12/10 Shiva Shivangi
Recruitment at KPMG Global Services

Views:1367 Applications:407 Rec. Actions:Recruiter Actions:61

KPMG - Manager - Digital Marketing (8-10 yrs)

Delhi NCR Job Code: 855370

In this role, you:

- You will be responsible for feeding into and implementing and managing the UK member firm's overall digital marketing strategy across web, social & email

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media, marketing automation and website management.

- Design, build and maintain our social media presence including the end to end tracking of performance

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and look for trends to improve.

- Work with UK based senior leadership teams to understand requirement and develop strategic plans and implement the same

- Be able to evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Identify trends and insights, and recommend improvements to optimize spend and performance based on the insights

- Plan, schedule, manage and coordinate all execution - through external agencies or internal teams

- Understand how the data is passing between systems for campaigns to build efficiencies in the way we work and the percentage of work we can automate.

- Ability to review and manage content and maintain content on all collaboration platforms and repositories

- Manage a large team of digital marketing experts with varied experience

- Ensure access to updated marketing content and tools for team members

- Understand the KPMG brand guidelines and review and create material accordingly

- Since the role supports the UK member firm, work across time zones and be open to shifts

Additionally, on the Quality Assurance side, you will:

- Work closely across teams to ensure consistency and quality of work delivered

- Devise and develop quality procedures, standards and specifications, SOPs and process flows

- Review the deliverables and ensure high quality output and customized client solutions.

Job Requirements

Mandatory Skills

- Must have 8-10 years of high-quality experience in Digital Marketing & communications, integrated marketing or digital advertising

- Strong understanding of 360-degree communications (traditional, digital, campaign automation, social media, web, HTML, email marketing)

- Demonstrable experience in leading and managing SEO/SEM, Web publishing, marketing database, email deployment, social media marketing and display advertising campaigns

- Ability to build and implement digital marketing strategies, across all target groups and tactics. Highly creative with experience in identifying target audiences and delivering compelling digital experiences.

- In-depth understanding of digital communication, interactive media and social media platforms

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience with A/B and multivariate experiments

- Working knowledge of Adobe product suite like AEM, HTML, CSS, and JavaScript development and constraints

- Experience in optimizing campaign journeys, channels and automation.

- Experience in managing digital communications in the B2B segment, Big 4 experience will be an added advantage

- Sharp executive presence and client management skills

- Ability to work under pressure - handle crunched timelines, turnaround swiftly and be adaptive to a dynamic environment

- Ability to prioritize and plan efficiently when dealing with multiple requests and stakeholder changes /feedback /suggestions

- Project-management and service delivery approach

- Experience in Global stakeholder management and cross-cultural experience will be an added advantage.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.