09/07 Avani Sitaria
HR at Kotak Life Insurance

Views:997 Applications:121 Rec. Actions:Recruiter Actions:14

Kotak Life Insurance - Chief Manager - Marketing - Agency Channel (3-5 yrs)

Mumbai Job Code: 718415

POSITION - Marketing - Agency Channel

DESIGNATION - Chief manager

DEPARTMENT - Marketing

SUB DEPARTMENT - BTL

REPORTING POSITION : DVP - Marketing

MANAGEMENT LEVEL - Manager of Self

OBJECTIVE OF THE ROLE :

To help organisation achieves its brand & business objective by providing marketing and communication solutions to Agency Channel.

KEY RESPONSIBILITIES:

Distribution acquisition and engagement :

- Provide go to market strategy & solution for distribution acquisition

- Build compelling positioning for Agency Channel for various distribution segments like Life Advisors & Agency partners.

- Develop Segmented marketing solutions for recruitment of LA's & AP's from various professions like doctors, CAs, bankers, etc

- Create recruitment tools like business opportunity & career opportunity pitch, collaterals, tools, AVs etc

- Provide and drive usages of catchment lead generating tools and activation Kit

- Leverage digital ecosystem and MARTECH solutions to drive recruitment.

- Marketing Support to drive CLAs and productivity

Support distribution to drive sales and customer acquisition :

- Product launch across the Agency Channel through Road shows, Town halls etc

- Sales wave to drive business during key seasons and product launches

- Provide sales enabling tools to LAs to sell, cross sell and build relations

- Provide customer lead generation tools, activation and communication solutions

- Leverage regional opportunities by working closely ZVPs with Regions

- Leverage digital ecosystem and MARTECH solutions to help LAs build business

Life Advisor / Agency Partner image building :

- Creating program to build positive image of LA's & AP's on social media

- Engaging LA/AP for CSR activities

- Driving adoption and usage of Digital Asset - Smart Sell-

- Marketing solution to improve NPS score.

Brand communication across branches & partner offices : 

- Ensure consistent communication across all the branches as well channel partner offices as per the brand guidelines.

- Visiting branches / Partner office / LA /AP to providing marketing inputs and gain insight on business

Business and competitive intelligence : 

- Keep a track of business movement and impact created by marketing interventions

- Ensure continuous flow of information on Competitive Activities

Budget and spends: 

- To be overall custodian of Agency marketing Budgets and Spends as per plan and provide continuous updates

Internal Relations: NBIG, Tied, APC, Alternate, Emerging Market, FIG, EEG and HR

REQUIRED QUALIFICATION AND SKILLS

Educational Qualifications: MBA(Full Time)

Work Experience: 3-5 years relevant experience

Women-friendly workplace:

Maternity and Paternity Benefits

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