POSITION - Marketing - Agency Channel DESIGNATION - Chief manager DEPARTMENT - Marketing SUB DEPARTMENT - BTL REPORTING POSITION : DVP - Marketing MANAGEMENT LEVEL - Manager of Self OBJECTIVE OF THE ROLE : To help organisation achieves its brand &amp; business objective by providing marketing and communication solutions to Agency Channel. KEY RESPONSIBILITIES: Distribution acquisition and engagement : - Provide go to market strategy &amp; solution for distribution acquisition - Build compelling positioning for Agency Channel for various distribution segments like Life Advisors &amp; Agency partners. - Develop Segmented marketing solutions for recruitment of LA's &amp; AP's from various professions like doctors, CAs, bankers, etc - Create recruitment tools like business opportunity &amp; career opportunity pitch, collaterals, tools, AVs etc - Provide and drive usages of catchment lead generating tools and activation Kit - Leverage digital ecosystem and MARTECH solutions to drive recruitment. - Marketing Support to drive CLAs and productivity Support distribution to drive sales and customer acquisition : - Product launch across the Agency Channel through Road shows, Town halls etc - Sales wave to drive business during key seasons and product launches - Provide sales enabling tools to LAs to sell, cross sell and build relations - Provide customer lead generation tools, activation and communication solutions - Leverage regional opportunities by working closely ZVPs with Regions - Leverage digital ecosystem and MARTECH solutions to help LAs build business Life Advisor / Agency Partner image building : - Creating program to build positive image of LA's &amp; AP's on social media - Engaging LA/AP for CSR activities - Driving adoption and usage of Digital Asset - Smart Sell- - Marketing solution to improve NPS score. Brand communication across branches &amp; partner offices :&nbsp; - Ensure consistent communication across all the branches as well channel partner offices as per the brand guidelines. - Visiting branches / Partner office / LA /AP to providing marketing inputs and gain insight on business Business and competitive intelligence :&nbsp; - Keep a track of business movement and impact created by marketing interventions - Ensure continuous flow of information on Competitive Activities Budget and spends:&nbsp; - To be overall custodian of Agency marketing Budgets and Spends as per plan and provide continuous updates Internal Relations: NBIG, Tied, APC, Alternate, Emerging Market, FIG, EEG and HR REQUIRED QUALIFICATION AND SKILLS Educational Qualifications: MBA(Full Time) Work Experience: 3-5 years relevant experience

Mumbai

Kotak Life Insurance - Chief Manager - Marketing - Agency Channel 

Kotak Life Insurance - Chief Manager - Marketing - Agency Channel  ,Job Description for Kotak Life Insurance - Chief Manager - Marketing - Agency Channel  in Kotak Life Insurance in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for Kotak Life Insurance - Chief Manager - Marketing - Agency Channel  in Kotak Life Insurance in  Mumbai for (3-5) years of experience. Apply Now!