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AVP - HR at Kotak General Insurance
Views:281 Applications:36 Rec. Actions:Recruiter Actions:14
Kotak General Insurance - Senior Manager/Manager - Content Strategy - Digital Business Unit (5-10 yrs)
1. Oversee Content Requirement and create content strategist deliverable across customer life cycle - Top, Middle and Bottom Funnel/re marketing, Post acquisition, Customer Attrition, Cross Sell, etc
2. Creating and Maintaining editorial calendar, style guides, taxonomies, metadata framework and content migration plans
3. All digital platforms to be managed for content development - Website, Blogs, Publications, Aggregators, Partners, Social Media, YouTube, Email, SMS, etc
4. Accountable for end-to-end performance of content strategy for all non-life insurance products categories with Kotak General Insurance
5. Identify and execute content opportunities to create rich and relevant content to boost SEO performance
6. Identify ambiguity/gaps in the user journey and suggest content corrections to overcome the same
7. Track new trends in content engagement across industries
8. Measurement of effectiveness of content implementation
9. Identify and implement tools and automation solutions
10. Content promotion on various internal, group and external channels to drive traffic
11. Track competition initiatives and device strategies to beat the benchmarks
12. Use of Voice, Video and Vernacular content to extent the presence of brand across
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