Kores - Manager - Brand & Digital Marketing

Manager - Brand & Digital Marketing

Job Description:

Reporting To: CEO

Experience Required: 10 Years & above

Industry: Stationery / FMCG

Qualification: MBA - Marketing/ Digital Marketing

Job Responsibilities:

Branding:

- Conceptualizing, Coordinating and directing the overall marketing effort of the company towards realizing volume and revenue goals.

- Responsible for the strategy, tactics and execution to create awareness demand and capture Market share for the company and its Brands through experiential marketing, communication-both ATL & BTL, strategic relationships, consumer promotions, events, PR & Online Marketing.

- To achieve the company's objective of sales growth, profits, and Brand equity through consistent marketing efforts in line with the corporate direction.

- Responsible for drawing up strategic and tactical marketing plan and maintaining the annual marketing budget.

- Conduct and analyze market research to determine risk and marketability of potential new products and product features and also for existing brands.

- Measure effectiveness of the marketing department and implement improvements and manage and train existing and new marketing staff if any.

- Identifying & developing new business opportunities.

- Developing and implementing annual brand plans

- Monitoring and analysis of sales figures

- Interacting with advertising, media and PR agency on all communication requirements

- Identify research needs, provide necessary brief to MR agency and implement actions based on findings.

- Working closely with promotion team (trade marketing) to ensure alignment of brand objectives

- Spearheading innovations within the marketing function

- Responsible for brand alliances, tie -ups, joint promos etc in line with brand objectives

- Conceptualizing and implementing consumer offers, trade offers etc in line with brand objectives

- Evaluating efficacy of marketing program.

- Brand performance analysis in relation to competing brands.

- To work on brand/line extensions.

- Over viewing the brand management aspects of new products.

- To play a vital role in research, market survey, product introduction, packaging development by liaising with Sales, Manufacturing, & Purchase functions.

- Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies - Positioning, Segmentation and Targeting, Brand Mix, Action Plans. Responsible for increase in market shares of brands assigned.

Budgeting:

- Product History, Market Opportunity Analysis, Setting Financial Objective (Primary & ORG) for the Brands as per the division's needs, preparing the promotional budget as per the marketing plan.

New Product Launch:

- Preparing launch calendar.

- Coordinating with the Business Development team/R & D/Packaging/Production Planning/Legal Brand Registration/Distribution/ Training.

- Preparing launch plan pre-launch, launch, post launch.

- Launching to Field Force.

- Follow up post launch monitoring prescribes, Rx, secondary sales and availability.

Digital Marketing:

- The incumbent shall be responsible for developing and executing digital strategy for Stationery Business (General Traditional Trade/ General/Modern Trade/ Institutional wherever applicable)

- Will be responsible for planning, developing, implementing and managing the overall digital marketing and ecommerce strategy.

- Enhance brand presence on E-comm platforms with well-deployed & efficient campaigns

- Drive digital presence for the brand via a mix of social and digital platforms:

a. Develop and execute a Digital Marketing strategy to build consideration & drive preference for the Brand

b. Set relevant digital targets, benchmarks and monitor performance

c. Drive SEO, SEM

d. Drive traffic from social to brand assets like website / microsite etc.

Traits:

- Should be good in communication.

- Thorough experience in Brand building, promotions field.

- Preferably should have an experience in dealing with consumer products related to India distributor channel i.e of Retailers, Modern trade & Institution.

- Knowledge of tools like Google Analytics, Google adwords, FB manager, FB/YT social media analytics, Sprinklr - Knowledge and deep understanding of Search Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing

- Knowledge of running campaigns on various social media platforms - Understanding of various E-Commerce platforms Amazon Marketing Service, Flipkart and others

- Must have demonstrated successful implementation and shown tangible results

- Must have worked in a similar function in well-known FMCG/Stationery companies.

- Must have created/lead Digital campaigns and must be well versed.