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27/05 Neha Gandhi
TA Manager at Koo India

Views:268 Applications:67 Rec. Actions:Recruiter Actions:0

Koo App - Product Analyst - IIM/ISB/MDI/FMS (2-4 yrs)

Bangalore Job Code: 1101953

Problem Statement-Solution :

Only 10% of India speaks English and 90% speak over 25 languages and 1000s of dialects. The internet has largely been in English. A good part of India is now getting internet connectivity thanks to cheap smartphones and Network Providers. The non-English speaking internet users will balloon to about 600 million users out of the total 750 million internet users in India. This will make the vernacular segment one of the largest segments in the world - almost 2x the size of the Western population. The vernacular segment has very few products that they can use on the internet. One large human need is that of sharing thoughts and connecting with people of the same community on the basis of language and common interests. There's a large unaddressed need for these vernacular users to express themselves in their mother tongue and connect with others from their community. Koo is a solution to this problem.

About Koo :

Koo was founded in March 2020, as a micro-blogging platform in both Indian languages and English, which gives a voice to the millions of Indians who communicate in Indian languages. Currently available in Assamese, Bengali, English, Hindi, Kannada, Marathi, Tamil and Telugu, Koo enables people from across India to express themselves online in their mother tongues. In a country where under 10% of the population speaks English as a native language, Koo meets the need for a social media platform that can deliver an immersive language experience to an Indian user, thereby enabling them to connect and interact with each other. The recently introduced 'Talk to Type' enables users to leverage the voice assistant to share their thoughts without having to type. In August 2021, Koo crossed 10 million downloads, in just 16 months of launch.

Since June 2021, Koo is available in Nigeria.

Founding Team :

Koo is founded by veteran internet entrepreneurs - Aprameya Radhakrishna (CEO, Taxiforsure) and Mayank Bidawatka (Co-founder, Goodbox & Coreteam, redBus).

Role in brief:

- Create app instrumentation to track user behaviour with every product release

- Run A/B tests and experiments to drive product funnel improvements

- Exploratory data analysis to explain causality and support product interventions

- Work closely with product managers to measure product health and new feature interventions

We would like to hear from you, if you have:

- 2-4 years of experience as a product analyst for a mobile app from Tier 1 institute

- Experience working with analytics tools like Mixpanel, Amplitude etc.

- Experience on dashboarding tools like Metabase, Redash is a plus

- Comfortable with working in a fast-paced environment where requirements change everyday

- Curious, high-energy and willingness to learn

Culturally we always look for the following:

- High ownership

- Ability to work without supervision

- Solution oriented

- Hunger to achieve

- Love for speed of execution

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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