Position Title : Kontoor Brands India Private Limited - Head - Marketing, Lee Location of Position : Bangalore, India Experience : 10-14 Years in Marketing Qualification : Post Graduation: MBA from reputed B schools is preferred. ABOUT KONTOOR BRANDS INC. : Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories with nearly 70,000 associates and $12.4 billion in revenue. In August 2018, VF announced its plans to spin off the Jeanswear business comprised of approximately 20,000 employees and $2.5 billion in revenue. The new company, Kontoor Brands, Inc., will be a separate publicly-traded company headquartered in Greensboro, NC and includes the Wrangler, Lee, and VF Outlet brands. The spin is planned to be effective in the first half of 2019 and will position Kontoor Brands as the home of iconic brands steeped in heritage and authenticity. Kontoor Brands will be the leading player in denim globally, delivering steady growth, consistent profitability and strong cash flow to support high dividends to our shareholders. As an independent, publicly-traded company, Kontoor Brands will have greater opportunities to modernize and evolve the business, pursue new market opportunities, and expand our geographic and category footprint. For more information visit : https://www.twogloballeaders.com/ & https://www.businesswire.com/news/home/20181206005077/en/ Key Role & Responsibilities : - The Marketing Head will be responsible for designing, supporting and executing the strategic planning process for all brand marketing efforts to meet product and brand objectives. - Liaise with various agencies - Creative, media, digital, event management, PR and market research agencies for: - Briefing for consumer and retail promotion campaigns - Evaluating and implementing the plans including media activations, POP, retail support - Continuously innovate to maintain brand relevance with TG by driving digital marketing in paid, owned and earned media - Co-create ATL and BTL plans across multiple consumer touch points to actively engage the TG thus improving brand salience - Steer the VM planning and execution across various channels working closely with the VM team and vendors to create the retail signature in line with the brand promise - Design and implement innovative retail marketing programs that efficiently and creatively support brand marketing strategy and improve retail performance - Enable market research for measuring brand health, brand awareness, consideration, attitudes and buying behaviour and loyalty with a view to enhance brand equity - Design new MIS tools to enable effective competitor tracking and the marketing data - Drive the CRM initiative for Wrangler with the help of CRM partner to ensure a strong consumer loyalty resulting in profitable growth at retail - Work closely with internal and global teams in VF to implement the complete marketing plan and promotional calendar effectively, on time and within the marketing budgets allocated - Efficient and innovative designing and execution of the marketing calendar with a special focus on retail marketing to create high consumer involvement - Enhance retail performance using innovative retail marketing and new media tools - Improve brand equity scores through sustained all-round creative marketing efforts - Deliver targeted marketing ROI through effective media costs saving, budget compliance ensuring investments are optimized for maximum returns

Bangalore

Kontoor Brands - Head - Marketing - Lee 

Kontoor Brands - Head - Marketing - Lee  ,Job Description for Kontoor Brands - Head - Marketing - Lee  in Kontoor Brands India Pvt Ltd in  Bangalore for (10-14) years of experience. Apply Now!

Job Description for Kontoor Brands - Head - Marketing - Lee  in Kontoor Brands India Pvt Ltd in  Bangalore for (10-14) years of experience. Apply Now!