10/06 Zuzana Sejdova
HR at Kontoor Brands (Prev. VF Corporation)

Views:1014 Applications:163 Rec. Actions:Recruiter Actions:71

Kontoor Brands - Assistant Manager - Digital Marketing - Lee (5-7 yrs) Premium

Bangalore Job Code: 707178


Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories with nearly 70,000 associates and $12.4 billion in revenue. In August 2018, VF announced its plans to spin off the Jeanswear business comprised of approximately 20,000 employees and $2.5 billion in revenue. The new company, Kontoor Brands, Inc., will be a separate publicly-traded company headquartered in Greensboro, NC and includes the Wrangler, Lee, and VF Outlet brands.

The spin is planned to be effective in the first half of 2019 and will position Kontoor Brands as the home of iconic brands steeped in heritage and authenticity. Kontoor Brands will be the leading player in denim globally, delivering steady growth, consistent profitability and strong cash flow to support high dividends to our shareholders. As an independent, publicly-traded company, Kontoor Brands will have greater opportunities to modernize and evolve the business, pursue new market opportunities, and expand our geographic and category footprint.

For more information, visit https://www.twogloballeaders.com/ & https://www.businesswire.com/news/home/20181206005077/en/

Position Title : Kontoor Brands Inc. Assistant Manager - Digital Marketing, Lee, India

Location of Position : Bangalore, India

Reporting To : Head-Marketing, Lee, India

ABOUT YOUR ROLE : This role will be responsible for supporting and executing the digital marketing and e-Com interface for all brand marketing efforts to meet the brand objectives.


Function : Marketing

Geographic Scope : India

KRAs :

- Liaise with various stakeholders Digital & Media agencies and multiple e-Com partners for planning and execution of brand's digital, social media efforts and e-Com business

- Co-create digital, social and e-Com marketing plans across multiple platforms and consumer touch points to actively engage with the TG, thus improving brand salience and e-Com sales, ROS and sell-thrus

- Manage regular consumer insight, social listening programs for measuring brand health, engagement metrics, enable digital discovery and consideration with a view to enhance brand health and brand equity scores

- Utilise available MIS tools to enable effective competitor tracking and co-manage the marketing budgets

- Support the CRM initiative for Lee with the help of e-mail, social led innovative campaigns to ensure a strong consumer loyalty resulting in profitable growth at retail

- Work closely with internal teams in Kontoor to implement the digital, social and e-Com marketing plans and promotional calendar effectively, on time and within the marketing budgets allocated

- Work closely with product, design, offline marketing and e-Com sales teams to drive the consume sales promotion across all social channels and build clear attribution models to support retail and e-Com stores across the markets

- Efficient and on-time execution of the digital, social and e-Com marketing calendar with a special focus on retail marketing to create high consumer involvement

- Enhance retail performance using innovative and new media tools


Include but not limited to :

Skills : Good communicator with the ability to build relationships and influence teams

Competencies :

Critical :

1. Customer Focus

2. Innovation

3. Driving for Results

4. Operational Decision Making

5. Building Partnerships

6. Driving Execution

Desirable :

1. Communication

2. Information Monitoring

3. Adaptability

4. Building Trust

Experience : 5-7 years

Language Proficiency : High Proficiency in English


Minimum Degree Held: Graduation.

Post-Graduation :

- MBA from reputed B schools is preferred

- Digital marketing course/ certification with hands-on experience is preferred


Include but not limited to :

Frequency of Travel : 10-20%

Preferred Brands/Segments :

- e-Commerce / Fashion/ Retail/ Automobile/ Beverages/ FMCG /

- Digital / Social media age

Women-friendly workplace:

Maternity and Paternity Benefits

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