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Senior Talent Acquisition Specialist at upGrad Knowlodgehut
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KnowledgeHut - Manager/Senior Manager - Performance Marketing (8-13 yrs)
Manager/Senior Manager- Performance Marketing
Roles & Responsibilities:
- Hands on experience of Facebook, Google Adwords, Linkedin platform for running performance Campaigns & also other App Install and Native platform
- Hands on experience in Tech Operations/ Mark-tech - Troubleshooting Digital issues and work closely with Tech/ product teams
- Strong understanding of SEM & SEO Concepts.
- Responsible for taking ownership for P&L, Revenue forecasting and Budgeting.
- Strong on numbers and reporting experience in generating Leads & ROI of the Business Vertical
- Plan & Execute ideas for content marketing and keep an in depth track on creative performance.
- Hands on experience in Performance Marketing, Branding, App install and App Engagement matrix and concepts.
- Hands-on experience on optimization and bringing the best industry practice to the organization's digital ecosystem.
- In Depth Knowledge of Similarweb, Appsflyer, Google Analytics, GTM etc. - Drive Conversion Rate Optimisation by implementing a robust testing framework to optimize key landing pages and conversion paths on the customer journey - Orchestrate a coherent digital strategy with alignment between paid, organic and content strategy working in close conjunction with key stakeholders
- Map out key customer touch points across digital and offline interactions and build nurture journeys cutting across both leveraging email, push notifications, display and CRM interventions
Skills Required:
- 8 to 13 Yrs of experience in Digital Marketing/ Performance Marketing
- Extremely analytical with love for diving into data, deriving meaningful insights and able to take appropriate actions
- Experience of working in international markets across different paid channels - Must have managed a team of performance marketing professionals and delivered ROAS, ROI. Fintech experience preferred.
- Strong understanding of digital marketing concepts and best practices.
- Experience with B2C & B2B social media Marketing, Google Adwords and email campaigns
- Perfect knowledge of web analytics tools
- Eager to learn new concepts in the field of ever changing digital marketing ecosystem
- Self motivator and can navigate in the system and get tasks and assignments done.
- Skills and experience in creative content writing. - Ability to excel in an extremely fast paced and start-up like environment - Excellent communication and interpersonal skills MBA in marketing or relevant field
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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