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27/09 Heena
Senior Talent Acquisition Specialist at upGrad Knowlodgehut

Views:484 Applications:102 Rec. Actions:Recruiter Actions:15

KnowledgeHut - Manager/Senior Manager - Performance Marketing (8-13 yrs)

Bangalore Job Code: 1161044

Manager/Senior Manager- Performance Marketing

Roles & Responsibilities:

- Hands on experience of Facebook, Google Adwords, Linkedin platform for running performance Campaigns & also other App Install and Native platform

- Hands on experience in Tech Operations/ Mark-tech - Troubleshooting Digital issues and work closely with Tech/ product teams

- Strong understanding of SEM & SEO Concepts.

- Responsible for taking ownership for P&L, Revenue forecasting and Budgeting.

- Strong on numbers and reporting experience in generating Leads & ROI of the Business Vertical

- Plan & Execute ideas for content marketing and keep an in depth track on creative performance.

- Hands on experience in Performance Marketing, Branding, App install and App Engagement matrix and concepts.

- Hands-on experience on optimization and bringing the best industry practice to the organization's digital ecosystem.

- In Depth Knowledge of Similarweb, Appsflyer, Google Analytics, GTM etc. - Drive Conversion Rate Optimisation by implementing a robust testing framework to optimize key landing pages and conversion paths on the customer journey - Orchestrate a coherent digital strategy with alignment between paid, organic and content strategy working in close conjunction with key stakeholders

- Map out key customer touch points across digital and offline interactions and build nurture journeys cutting across both leveraging email, push notifications, display and CRM interventions

Skills Required:

- 8 to 13 Yrs of experience in Digital Marketing/ Performance Marketing

- Extremely analytical with love for diving into data, deriving meaningful insights and able to take appropriate actions

- Experience of working in international markets across different paid channels - Must have managed a team of performance marketing professionals and delivered ROAS, ROI. Fintech experience preferred.

- Strong understanding of digital marketing concepts and best practices.

- Experience with B2C & B2B social media Marketing, Google Adwords and email campaigns

- Perfect knowledge of web analytics tools

- Eager to learn new concepts in the field of ever changing digital marketing ecosystem

- Self motivator and can navigate in the system and get tasks and assignments done.

- Skills and experience in creative content writing. - Ability to excel in an extremely fast paced and start-up like environment - Excellent communication and interpersonal skills MBA in marketing or relevant field

Women-friendly workplace:

Maternity and Paternity Benefits

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