KnowledgeHut - Enterprise Account Manager

Enterprise Marketing:

- Build marketing strategy for the Enterprise team

- Drive customer stickiness campaigns and programs towards sustained accrual business. Create customer evangelists who become spokespeople for KH (UG Knowledge Hut)

- Drive upsell campaigns and ABM activities towards increasing mindshare and wallet share in named accounts

- Work with internal stakeholders on webinars, meetups, round tables, & event marketing activities

- Work with digital marketing team to build out LinkedIn campaigns, Google campaigns, to elicit pull for KH products as well as establish new customer connects

- Work with Email marketing team to design campaigns suitable for the various geographies and elicit interest in talking to Ent sales team

- Brand & awareness creation about Knowledge upGrad

- Product based marketing ideas

- Refine the messaging of the demand gen team so there is increase response uptick

- Drive publicity and cross group asset utilization

- Be a partner to the sales Org and help drive overall team success

- Sales Plan: 80:20 where 20% RBI will be driven by the overall segment meeting its number

Experience : 3-8 Years in Enterprise marketing in product/software companies that are primarily focused on B2B business. Can consider freshers from Tier 1 business schools who have an aptitude to learn, grow, & deliver on the role. Must be energetic and enthusiastic to manage Ent marketing activities for the Segment.