Kinsane Digital - Manager/Senior Manager - Sales & Content Distribution - Games

Job Title - Manager/Sr.Manager - Sales and Distribution, Games

Department - Marketing & Business Development

Reports to - Chief Marketing Officer

About Kinsane Entertainment Inc. :

Kinsane Entertainment Inc., a global digital entertainment & education company creating content for 2 to11-year-olds.

The company creates and distributes high-quality animated & live action videos and games where original, fun & captivating characters become iconic brands. Our content is targeted to families and is based on 21st-century education principles like experiential learning and focussed on building emotional quotient in Kids. Kinsane is also one of the handfuls of companies across the globe that is committed to creating a kid's safe platform that is compliant with The Children's Online Privacy Protection Act (COPPA).

The company plans to release 100 edutainment apps/games, 30 characters, and 8 show franchisees in next one year. Some of the content is already live on

1. Google Play store (15 games live)

2. App Store (13 games live)

a. 1.6 Mn downloads

b. 400K MAUs

3. YouTube

a. KinToons English - (163 Videos, 141K Subscribers, 37 Mn views)

b. KinToons Hindi - (10 videos, 9K subscribers, 1.1 Mn views)

c. Kinsane Games - ( 63 videos, 8K subscribers, 8 Mn views)

Kinsane's games and apps have also received critical acclaim from Google Play and the App Store. A

recent example is a global feature of our very first app on the App Store - KinToons- Nursery Rhyme DJ

Links to a few media coverage below -

- Economic Times

- Business World

- Momspresso - India's leading parenting website

- Kids Toy Testers (Top Kids Influencer)

Headquartered in Mumbai, we have teams spread across Los Angeles, New York, Mumbai, Delhi and Krakow, Poland. Our team is a unique mix of successful leaders from the industry who have joined forces with brilliant and passionate young media professionals to create the next big thing!

About the role :

Since we are a global organization, a key function of the role is to continuously monitor games and apps industry trends by geography and hunt for revenue opportunities as they arise in this fast-paced sector.

Key deliverables for the role are :

a. Achieve consumer revenue targets through organized and unorganized app stores

- Premium and Freemium games/apps ( Content that consumers pay for on Google Play and App Store)

b. Content distribution and syndication through organized/unorganized app stores, Telcos, ISPs, OEMs, large media conglomerates and content aggregators

c. Brand solutions /Advertising

- Creating an aggressive pipeline of opportunities by establishing industry connects and work on lead generation. Manage & build account relationships.

- End-to-end business deal management- Locating, developing, defining, negotiating, closing and maintaining business deals.

- Using growth hacking techniques to drive organic and inorganic growth through ASO, SEO, Viral Marketing, App Stores marketing, and other such digital platforms.

- Working closely with the product team to boost in-app purchases and in-app advertising revenue models.

- Working on improving user engagement and retention.

Since the company is an early stage start-up, there is ample opportunity to learn, contribute and grow at a fast pace.

Desired Profile :

- A smart post-graduate/graduate with a strong inclination towards sales pitching, persuasion, negotiation and closure.

- Preferred industry backgrounds- Gaming, Digital Advertising, Telecom VAS, Digital content distribution, Media sales, Software sales.

- Strong network in the VAS, games/digital content distribution segment.

- Strong global communications skills required.

- A strong and confident personality, with a spark to do much more in life.

- Willingness to travel.