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10/08 Vijaya Priyadarshini
Senior Manager - HR & Talent at Kimberly-Clark India Pvt. Ltd.

Views:2717 Applications:438 Rec. Actions:Recruiter Actions:39

Kimberly-Clark Lever - Manager - Consumer Insights & Analytics (5-7 yrs)

Mumbai Job Code: 603030

POSITION SUMMARY:

Lead the consumer insights & analytics initiatives for the consumer business pan-India

Key Responsibilities:

- Aid in distilling out the key consumer & shopper insights for the categories & brands

Work with external agencies to support the marketing team with insights for the following:

- Superior innovations and renovations

- Concept & proposition development

- Advertising Communication development

- Pricing & Post-launch assessments

Consumer research & immersions

- Execute and support the consumer knowledge agenda

- Plan and execute ad hoc researches as per agreed plans and budgets

- Synthesize category relevant shopper insights to shape the business agenda

- Provide sharp and actionable Business Intelligence

Utilize syndicated and other information sources to provide sharp business intelligence

Drive awareness with key stakeholders for downstream actions

- Leading & delivering analytics projects

Spends optimization to improve the effectiveness of spends

Prioritization of packs- channel- geographies to drive greater returns on investments

- Analyze project results and provide written and/or oral reports of findings, conclusions and action-oriented recommendations

- Agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

Experience:

- Market Research Experience in FMCG (qualitative and quantitative) industry

- Knowledge of standard market research processes & practices in India

- Utilization of analytical tools & techniques

- Applying insights & analytics to achieve business objectives

- Knowledge of Nielsen, Brand Track & Consumer Panel Audit, etc.

Qualification & Skills:


- MBA (Marketing) with an experience of 5-7 years in consumer market research & analytics in the consumer goods industry

- Excellent communication: Verbal & written

- Solid Presentation (power-point) & Analytical (excel) skills

- High drive for results and have the capability to successfully navigate ambiguous situations

TRAVEL:

- <25%

This is a once a lifetime opportunity to be a part of the founding team of an agile and fast paced Indian subsidiary of a global $ 18Bn FMCG Organization.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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