Kieraya Furnishing - Lead - Loyalty & Engagement - Furlenco

- Managing and revamping Furlenco Loyalty programme

- Add multiple options to earn & redeem points and Gamification

- Developing & Executing Data-driven Loyalty Customer Engagement

- Work on Redemptions to provide in-depth and regular analysis of the Rewards program and utilise such analysis to identify opportunities

- Implementation of customer banding across the company

- Ensuring differential service and benefits for higher tier/ loyal customers.

- Managing relationship with existing and terminated customers

- Working with marketing team on customer engagements through analytics driven customer segmentation

- Working on winback for terminated customers

- Partners with Marketing and Customer Experience teams to drive connectivity between customer experience, loyalty initiatives and retention