KhataBook - SEO Manager

KhataBook - SEO Manager

Role Overview:

- We, at Khatabook, are looking to hire a SEO Manager. You'll be responsible for creating and executing ASO and SEO strategy for Khatabook.

- You will be working closely with the Marketing team on Onpage, off page and Technical SEO Strategies.

About Khatabook :

The MSME sector...

- Bharat has 60 Million MSMEs (Micro, Small and Medium Enterprises). 90% of Indias ~$1 Trillion Retail Market is controlled by a traditional/unorganized sector. Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/warehouses/kiosks/homes, scattered all over the country.

Who we are and what we do...

- Khatabook aims to build products that every MSME would use to run their business better.

- We started with the business ledger, which saves 3- 4 hours for merchants per day by managing their credit, creating transparency in cash flow, and increasing trust with their consumers solving a critical need for India's MSMEs.

- We also empower merchants to collect payment digitally and help build their identity through offerings such as business cards.

What have we achieved so far...

- Today more than a Million merchants are uploading data and engaging with the Khatabook app daily while adding $200 Million worth of transactions every day.

- The high engagement has resulted in more than 25% of the total active merchants joining the platform through word-of-mouth and referrals.

Play your role in making history...

- KhataBook closed a $60 Million Series B Round by top investors during the COVID pandemic. India's MSMEs also showed their trust by the continued use of Khatabook in these troubled times. The Khatabook Team is now focussed on empowering them, by building the next-gen digital-first products that...

- Eases the management of capital cycles so that merchants can earn more money.

- Simplifies the acquisition and distribution of goods and smoothen the payments.

- Upskills merchants to run their businesses better

About the Role / Responsibilities :

- Define requirements and tasks associated with SEO strategy

- Manage and execute the implementation of SEO strategy

- Keep pace with SEO, ASO, search engine and internet marketing industry trends and development

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO and ASO strategies and reporting of digital activities, insights and trends in the market.

- Familiar with marketing automation tools for Email Marketing, Push Notifications, SMS and In-house campaigns.

- Good with ideation and execution of campaigns to maintain uniformity across platforms with a 360 approach

- Develop the SEO content plan and manage social advertising of social media account; monitor the performance and tracking reports.

- Deliver and execute effective and innovative integrated campaign strategies and best-in-class communication concepts aligned to KPIs, target audience, brand values and positioning, and ensure tracking and reporting of results.

- Curious to learn, ambitious to progress, creative and innovate, self-motivated and willing to improve and achieve success

Desired Experience / Background :

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with CMS and building/administering content in multiple CMS environments

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Experience with media-neutral communications planning, media planning, setting KPIs, and tracking ROI.

- Experience with digital media including strategy execution, content creation, setting KPIs and tracking results.

- Experience in managing Google Adwords campaigns and Facebook Ads

- Proven ability to manage complex and multi-functional marketing projects, and to operate effectively in a changing and not always structured environment.

- 4+ years of experience.

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https://khatabook.recruiterbox.com/jobs/fk0q3pw's ource=