Khadim India Limited in one of the most reputed company in Footwear industry. Khadim's emerged as a popular fashion footwear brand, as also one of the leading organized footwear retailers in India. Today, Khadim's has over 650 retail outlets in 22 states nationally.

- Our passion for producing quality footwear delivering an inimitable customer satisfaction, has made Khadim's one of the well-known entities in organised footwear retailing in the country.

- While keeping pace with the rapidly changing retail environment, global fashion trend and consumer behavioural paradigms, Khadim's has also consciously adopted contemporary retail store aesthetics for an enhanced shopping experience, and to boost its brand appeal to Generation-Next.

We are a brand of 700 Cr with three distinct Business lines - COO, EBO and Distribution.

Job Description :

Role: Dy. General Manager Sales (EBO / BO)

Location : Kolkata

Area of operation : All India

Experience : 12 - 15 years in Footwear / FMCG / FMCD, out of which min 5 - 7 years in Leadership roles.

Exposure : Franchise Retail, Brands, Supply Chain.

Other skills : Negotiation Skills, People management, Commercial Acumen.

Qualification : MBA in Sales & Marketing.

Reporting : BU Head

Purpose/Mission :

- This role is responsible to drive the overall business objectives for the Franchise channel for Pan India.

- The role would be responsible for Net sales target achievement, aligning partners to store expansion, consolidation and renovations.

- It involves high levels of engagement in franchise partner management and best in class execution in retail operations for the region.

- One of the key deliverable of this role is to grow store KPIs, people and space productivity and overall Franchise channel growth.

Key Responsibilities :

Functional :

- The role shall be responsible for achieving Gross Margin and Net Sales (Value and Volume) and Retail sales targets for the Franchise channel.

- Responsible for expanding the footprints by appointing new Franchises.

- Manage and drive commercial and sales operations to support franchise channel.

- To develop the overall strategy for the Franchise account portfolio based on strategy.

- Drive excellence in retail operations and achieve productivity and service objectives.

- Implement / Support and ensure success of retail excellence programs.

- To ensure the Franchisees are applying best practices and recommendations as per Company Policies.

- To support enforcement of Khadim India Limited Trade Terms Policy and Agreement with Franchisees.

- To recommend to key Franchisees an appropriate organizational framework / operational structure for the Franchise organization.

- Evaluate & drive store partner wise profitability in conjunction with the Finance team on a regular basis.

- Drive store portfolio development in collaboration with Project team through excellent Planning & detailing.

- Ensure that store renovations, relocation, closures objectives are achieved.

- Implement in store guidelines and programs from Brand/ Visual merchandising / Training / Store Development for better store management and brand presentation.

- Collaborate with the Marketing teams to co-create and roll out high impact retail marketing program and consumer promotions to drive footfalls and sales.

- Ensure increase Working Capital Efficiency through maintaining standards inventory.

- Increase Net Realization by improving product mix and price increase.

- Map and report competition activity.

- Drive and implement the Market Retail Strategy, focusing on the 5 Ps - People, Product, Premises, Processes and Profit, to continuously maximize profitability from the store portfolio.

- Ensure submission of Complete Demand Forecasts as per Timelines.

- Ensure that Franchise are fully conversant with the features and benefits of any new product being launched, and that the appropriate marketing material is available to them in advance.

- Ensure improvement in Stock Availability article wise.

Personnel :

- Set team objectives, targets, guidelines and review /assess all reports.

- Develop the attitudinal, functional and social skills of direct reports on and off the job.

- Manage all reports as an integrated team by setting team objectives, targets and guidelines.

- Ensure smooth cooperation of all direct reports along all interfaces.

Controlling :

- To lead and drive performance from all the Franchise.

- To measure progress on own KPIs.

- To report to all superiors.

- To monitor all reports.

- To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions.

- To provide realistic plans and forecasts on customers performances.

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