17/10 Sumeet Sham Shahane
Manager - HRD at Keya Foods International Pvt. Ltd.

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Keya Foods - Brand Manager (1-3 yrs)

Mumbai Job Code: 857118

Brand Manager Job Description:

Digital :

- The candidate will be responsible for planning and execution of multi-platform digital marketing campaigns

- Development and execution of ongoing content promotion strategy

- Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities

- Oversee paid media advertising campaigns on Google, Instagram, Facebook, YouTube and so on

New Product Development:

- Identifying potential products and categories to build a robust NPD pipeline

- Working closely with the R&D, Production and Supply Chain teams for development of new products

- Working closely with the Sales teams for effective launch and execution of new products in the market

Consumer In sighting:

- Consumer In-sights mining and converting insights to consumer deliverable

- On-going market research for upcoming food and beverage trends

Category Performance Management :

- Conducting on-going analysis on the performance of the products and category

- Monthly tracking of key brand metrics and competition activities, Identify key drivers for the category and drive these for significant growth

- Close monitoring of performing SKUs, width and depth of brand distribution and devising schemes and promos to achieve the targeted volumes

Experience:

- Candidate must possess overall 1-3 years of relevant marketing experience

Skill Sets:

- Candidate must possess strong communication skills

- Must be comfortable working in a fast paced, deadline driven environment

- Self-directing and agile, with the ability to quickly implement actions

Qualification:

- Post Graduate with specialization in Marketing/Digital Marketing

- Direct or in-direct FMCG sales experience

Women-friendly workplace:

Maternity and Paternity Benefits

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