Senior Consultant at ABC Consultants
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Key Accounts Manager - Modern Trade - FMCG Startup (6-12 yrs)
No of Position : 3
Location : Mumbai / Delhi NCR / Bangalore
Education : Should be MBA with strong analytical skills
Work Experience : Min 6-12 yrs of exp handling MT sales ( Age - not more than 35 yrs)
Industry Preference : FMCG (Food/Beverages)
Job Responsibility :
Drive State Performance :
- List and Place our products in Modern Trade formats and other Key outlets in the assigned location
- Deliver Volume, Value Business & Profitability against ASP ( Annual Sales Planning) for the Chain by location
- Execution of monthly promoter activities with creativity at each stores on alignment with our Marketing and Category heads.
- Visibility in Modern Trade is a key factor which is driven with HO support and team relation with Chains teams
- Review of business with Chains store team and Category Manager on driving the category with their support every Month
- Driving the promotion in the chains to have edge over the competition on visibility
- Focus on regional Chains growth by creating differentiated promotion than the national Chains
- Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments)
- Regularly have financial review with the Accounts Manager/MT Head to ensure that the Budgeted Top-line and Profit Targets are achieved.
Driving the growth with initiatives :
- Same Store growth initiative with Store manager and HO team
- Own the store with visibility and dominance with relation and HO support
- Creative Merchandising for our brand in the category and multiple space in the stores with strong relation of the team with Chain team ( Brand awareness and Freshness are the key)
- Working with National KAM for Planning and execution of new Launches, Consumer Promotion, incremental space /Volume on regular intervals.
- Drive Market share at each of the stores in the state (Need deep dive intervention)
- Drive Brand Activation Activities at across all channels like Institution / Corporates / Air ports to promote our products
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