Key Account Manager - Project Management - CSR - Media

Job Description

About Response:

- Response is the Marketing and Sales function of the Company and contributes 90% to the Companys topline.

- The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfillment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.

About CSR:

- CSR is a new emerging area, where it is estimated that 16,000 crore of spending is being done by corporates annually in India.

- The client Group which is Indias largest media house has a division called CSR solutions which is engaged in conceptualizing and executing CSR projects and platforms for corporates. The client CSR has top corporates as its key clients,

- The division has been on a steady growth path for the last few years, with a CAGR of more than 50% p.a. and is now expanding its resource base in a big way to effectively tap this emerging business segment

About Role:

- CSR business is driven by certain key accounts that account for 90% of the business.

- These relationships have been nurtured over time. Key accounts servicing team will drive engagement with key accounts in terms of new ideas and concepts to grow business with these accounts.

- The team will also be responsible as project managers for big CSR projects looking at project planning, profitability, driving on-ground execution, creative development of marketing collateral, legal agreements and accounting compliance. They will be supported by specialist teams creative, on-ground, editorial, accounting, legal teams with whom they will coordinate.

- Finally the team will also develop new IPs together with external agencies/ subject matter experts

- We are looking at managers who will be part of this team and will drive the above and will be standalone resources.

KRAs/ KPIs :

- Sales target achievement for key accounts - Sales/ Servicing current key accounts (10 in number)

- Timely delivery of projects - (Project management)

- Number of monetisable new IPs developed

Sourcing Guidelines :

- The role requires good understanding of CSR landscape, client facing exposure and analytical, creative abilities

- Ideal fit would be mid-level executives in big, reputed NGOs who are responsible for fund raising or partnerships.

- We could also look at progamme managers. However they should have good understanding of P&L, accounting, etc basically if they have worked in some role in an earlier organisation or thru their education.

- Another possible fit would be wealth management professionals or even marketers wanting to work in the development space.

- An indicator of such interest could be those who may have done a fellowship or a short stint in a programme like Teach for India etc