Key Account Manager - Modern Trade/Horeca - FMCG Startup

Job Description :

- Deliver Volume, Value Business & Profitability against ASP ( Annual Sales Planning) for the Chain by location

- Execution of monthly promotion with creativity at each stores on alignment with our Marketing and Category heads.

- Visibility in Modern Trade is a key factor which is driven with HO support and team relation with Chains teams

- Review of business with Chains store team and Category Manager on driving the category with their support every Month

- Ensuring 95% OTIF ( On time in fulfillment)

- Driving the promotion in the chains to have edge over the competition on visibility

- Focus on regional Chains growth by creating differentiated promotion than the national Chains

- Driving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility space, Achieving the monthly Target, and timely payments)

- Regularly have financial review with the Accounts Manager/MT Head to ensure that the Budgeted Top-line and Profit Targets are achieved.

Driving the growth with initiatives :

- Same Store growth initiative with Store manager and HO team

- Own the store with visibility and dominance with relation and HO support

- Creative Merchandising for our brand in the category and multiple space in the stores with strong relation of the team with Chain team ( Promo awareness and Freshness are the key)

- Working with National KAM for Planning and execution of new Launches, Consumer Promotion, incremental space /Volume on regular intervals.

- Drive Market share at each of the stores in the state (Need deep dive intervention)

Driving the team for - ONE OBJECTIVE- and Performance review with Teams :

- Establish travel and Market contact for self, direct reportees and entire sales team

- Have periodic review on the progress of Business - Weekly, Monthly, Quarterly with regular update to immediate Manager and MT Head on sales trends, Market developments and competition.

- Working with commercial teams for financial control at Chains ( Collection, Accounts reconciliation, Settling of Claims at Chains and Channel Partners)

- Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor effectiveness of the same on regular basis.

- Pre & post sales tracking & analysis of promotions effectiveness.

Coaching and Development :

- Coach and develop sales team on their roles and responsibilities ( Soft Skill Training)

- Training and developing the Merchandiser on their roles and responsibilities.

- Developing and mentoring the potential team members to the next level.

- Conduct quarterly review with team on the progress and way forward.

Key Skills :

- Strong communication & negotiation skills and with an approach of leading.

- Should be handling KAM role.

- Should be open for travelling and should have good networking presentation and team management skills