Senior Consultant at Ciel HR Services
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Key Account Manager - eCommerce (3-6 yrs)
Organization context of role :
- Employee will be responsible for delivering business objectives of the given portfolio.
- Responsible not only to deliver agreed business value, but is also responsible for managing listing hygiene on platform, content optimization & updation, platform marketing (in collaboration with business marketing). All the above for existing products as well as new launches.
- Building ratings & reviews of products & collaborating with customer care to manage response to customer queries/negative reviews on the portal is also part of the job.
Key responsibilities:
Account Planning :
- Trade Spend in-line with Budgets Trade Terms in accordance with Policy.
- Shopper Activation & Category Management along with Category Marketing Manager - Promotion and Shopper Activation planning, Category Development & Advisory with Key Strategic Accounts
- Service Efficiency - Ensure fill rates of 95%+ for key SKUs, Upkeep of Product masters, On-shelf availability of Must stock SKUs
- Assortment & Distribution - NPI listing & distribution, Joint Ownership of Category Planograms
- Commercial - Account reconciliation, Manage Receivables
- Sales Planning - Ownership of Account's POS and purchase plans and input the same into BUP
- E-commerce marketing along with Customer Marketing Manager on self service platforms like Amazon, content quality, listing hygiene and ratings & reviews.
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