Key Account Manager - Consumer Goods Industry

Job description:

- Execution of the annual business plans for Key Accounts in Mumbai

- Overall responsible for Secondary sales in Mumbai through National, Regional & Local Key accounts.

- Make a brand pitch to prospective customers (National, Regional & Local chains) and manage/co-ordinate all strategic & operational aspects to ensure their smooth entry as new customers

- Enrolment of new outlets in existing National, Regional & Local chains

- Ensuring stock availability & high fill-rates at all the outlets with a high degree of forecasting accuracy

- Provide inputs and direction to his counterparts in other regions on how to manage Key Accounts, Head Quartered out of Mumbai

- Ensure collection is done for direct customers as per the company norms and facilitate distributor collection for indirect customers.

- New Product Launches

- Present the new brand launch , sku launch to the local buying teams of National, Regional & Local chains.

- Ensure any Pack & price changes are communicated to the chains as well as ensure that the changes are incorporated in their masters.

- Execution of Launch Promotions & Merchandising activities

- Execution of the annual business plans for Key Accounts in Mumbai

- Overall responsible for Secondary sales in Karnataka through National, Regional & Local Key accounts.

- Make a brand pitch to prospective customers(National, Regional & Local chains) and manage/co-ordinate all strategic & operational aspects to ensure their smooth entry as new customers

- Enrolment of new outlets in existing National, Regional & Local chains

- Ensuring stock availability & high fill-rates at all the outlets with a high degree of forecasting accuracy

- Provide inputs and direction to his counterparts in other regions on how to manage Key Accounts, Head Quartered out of Mumbai

- Ensure collection is done for direct customers as per the company norms and facilitate distributor collection for indirect customers.

- Ensure adherence by Key Account outlets to the agreed Plano gram within the Deep Freezers (DF) as well as ensure the placement of the DF at the right locations within the outlets (as per the norm set by HO)

- Ensure new launches and promotional activities get maximum mileage - wet sampling, prominent placement of merchandising material, tactical use of promoters

- Provide inputs to customer activation team to develop and execute a strong 360 degree communication to help maximize consumer touch points in Mumbai

- Ensure proper execution of activations with promoters, stock availability & merchandising material in Key Accounts

Desired Profile / Criteria / Skills :

Education: (degree / diploma)

- Minimum Qualification: MBA/ PG min 5-6 Years of experience

Experience:

- Must have prior experience at a national level/region level in consumer business.

- Strong knowledge of channels, distribution partners, geographies and consumer goods industry.

- Prior experience in managing dedicated retail channel is preferred

- Strong planning and execution skills and ability to see an activity end to end

- Relationship Management/Negotiation Skills/Cost effective Management

Knowledge and Skills (Functional /Technical):

- Good communication skills spoken and written, Business development skills, key account management, negotiation skills.

- Ability to identify opportunities and effectively convince stake holders on ideas

- Ability to roll up sleeves, work with people and get execution.

- Ability to manage multiple scenarios and adhere to tight deadlines

- Ability to manage ambiguity

- Strong written and oral communication skills

- Good knowledge of Microsoft Excel, Word and Powerpoint