Ketto - Brand Lead

Brand Lead

Key responsibilities :

- Custodian of brand Ketto, who owns & leads the positioning & identity for the brand and ensures the same is institutionalized across the organization, and reinforced through various consumer touch points

- Develop overall brand architecture across sub-brands

- Formulate & lead all product marketing & brand campaigns, across all owned & paid platforms

- Measure and report performance through relevant KPI's at a campaign & creative level, and ensure tweaks to course correct, if needed

- Work closely with intra-marketing functions especially the content & creative teams, to ensure adherence to brand visual guidelines and tonality across media collaterals

- Assessing & analyzing periodically the brand health & equity metrics, while mapped at a competition / category level

- Conduct & garner consumer insights through conducting primary research studies, & collating from internal secondary sources such as Voice of Customer, and ensure organization wide dissemination, followed up by building processes to implement the same

- Manage and lead agency & vendor relations across creative, research, activations, print production etc., to ensure campaign execution as per brief

Who you are :

- 5-7 years of relevant brand marketing experience, preferably in a consumer-tech, digital first brand

- Excellent written and verbal communications skills, with highly developed interpersonal skills

- Flexible and open to working in a dynamic work environment

- Managing multiple tasks simultaneously within restricted time frames and proven ability to oversee marketing and advertising activities

- Should have experience in all aspects of developing and maintaining marketing & brand campaigns, to meet strategic goals