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25/04 Atul Sharma
Assistant Manager - HR at KE Healthcare Pvt. Ltd.

Views:318 Applications:90 Rec. Actions:Recruiter Actions:0

KE Healthcare - Brand Manager (4-5 yrs)

Gurgaon/Gurugram Job Code: 1085003

Brand Manager


Job Responsibilities :

- Lead brand Strategy development and execution with cross functional teams to deliver the targeted topline and bottom line

- Work with creative agencies om Brand Communications strategy and development

- Analyze the brand positioning and consumer insights and translating brand elements into plans and go-to-market strategies

- Optimise the design and content of all online assets including the company website and social media pages

- Work with the Marketing team on brand initiatives

- Measure and report performance of all marketing campaigns and assess ROI and KPIs

- Research on market trends, consumer markets and competitors' activities

- Research on new and ongoing marketing and advertising activities

- Support in product distribution and consumer reactions

- Devise innovative growth strategies

- Work on the creative development to motivate the target audience to "take action"

- Create marketing material and collaterals in line with brand direction

- Online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

- Planning and implementation of PR initiatives related to the brand

- Support in all stages of campaigns to guarantee that they run smoothly

- Offer creative ideas to the account manager to develop exciting campaigns

- Develop and editing news releases, speeches, articles, and other editorial collateral

- Work on analysing and reporting results of PR campaigns & initiatives

- Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey

- Develop content for corporate/Brand communications

- Formulate the digital strategy and innovation through the development and implementation of comprehensive digital marketing and eCommerce programs in line with business priorities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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