Karvy - Senior Manager - Digital Marketing

- Strategize and implement the Digital Marketing campaigns, Business Modeling and Increase Customer Acquisitions across all digital channels.

- Conduct research on Customer Segmentation and profiling, focus on retention of the existing customers.

- Create and increase Brand awareness through SEO, SEM and various Social Media marketing strategies.

- Come up with innovative plans to increase online Marketing Campaigns, Website Management, Social Media presence, Web Analytics and Email reachouts.

- To increase the Mobile App promotion campaigns, Web page promotions, Mobile App & Web Acquisition and online Marketing of the existing product lines.

- Work closely with the Sales, Product and IT Web development teams

- Suggest and implement direct marketing methods to increase profitability.

- Running campaigns on Facebook/Linkedin/Twitter/Google Display Network and similar large-scale Social Media networks.

- Carry out extensive research, analyze our products with that of competitors and draw insights through competition analysis of mobile Apps, web services and suggest the IT team for enhancements.

- Identify the New technologies, enhance the existing digital products and ensure progress.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners