AGM HR at Jaina India Private Limited
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Karbonn Mobiles - Brand Manager (3-5 yrs)
- Develop brand communication and marketing for brands across product categories and market segments
- Monitoring marketing trends & preparing strategy, developing brand awareness strategy, and execute marketing campaign
- Design and execute campaigns for Digital Media, ATL, BTL, Marcom which establishes brand recognition, increases brand's competitive edge in the marketplace and develop consumer awareness
- Devised product strategies and plans, product research, pricing and forecasting
- Formalizing marketing activities across market segments.
- Develop and coordinate product enhancements plans with cross-functional teams including marketing, sales and customer support
- Assisting the marketing team for conceptualizing, deploying & implementing advertising campaigns & end to end event management, Vendor & agency management
- Analytical, quantitative and problem-solving skills, ability to identify business issues and solutions
- Implementation Planning - Involves briefing the agency on plan objectives and timelines, supervising scheduling of spots, monitoring implementation and examining post evaluation of the plan against agreed benchmark
- Liaising with printers, graphic designers, content writers, photographers, videographers etc. for development of copy /content, creative, management of advertisement campaign etc.
- Using expertise (writing, editing and creative support) to communicate projects where needed such as: editorial, articles, news stories / newsletter, case studies, success stories, brochures, databases, website proposals etc.
- Any other job as required by Functional Head or Management
KRAs
- Brand Management - Creating a brand plan and brand strategy
- Management of ATL campaigns
- Creation and publication of all marketing materials
- Analyzing the brand strategy against competition
- Innovation in Marketing
- Researching and reporting on external opportunities/challenges
- Communication with Agencies
- Timely Delivery of all plans finalized
- Developing and adhering to guidelines
- Analyse consumer recall of campaigns based on ratings obtained by communication in various media
KPIs
- % increase in brand awareness/recall post various campaigns
- % increase in sales post various campaigns
- Cost of media campaigns/ Sales turnover
- Cost efficiency of deals made with media agencies
- Marketing return on investments (MROI)
- Deviation from Marketing budget
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