Kantar - Director - DX Analytics

KANTAR IS THE WORLD'S LEADING DATA, INSIGHTS AND CONSULTING COMPANY.

Kantar's Analytics practice creates leading-edge offers focused on Brand and Marketing ROI, Brand Strategy and Innovation, Digital Analytics, Content Analytics, Data Strategy and Engineering, and Customer Analytics in a way that is unmatched by our competitors.

Dx Analytics is a digital research and strategy consulting team, born out of a unique combination of digital expertise gained at the forefront of online research, strategy, and activation for some of the world's largest brands. Dx Analytics' work is truly global, across industries and continents. We distinguish ourselves by using search engine and social media data to provide insights into people and their behavior, translating this into online strategies that drive genuine business benefits. At Bangalore office, we lead the delivery of digital offerings to global clients and our client partners.

Our role is to help brands understand how the digital landscape works, and what they can learn about their customers there, from trends in Google searches and Twitter conversations to the sales uplifts from new forms of digital media. Mining consumer data trails from social listening, eCommerce sites, reviews sites, forums, and blogs, Dx Analytics leverages the large-scale raw data of the internet and uses it to map and understand the paths that brands should tread, feeding into marketing strategy, product innovation, and more.

For more details visit our page:https://www.kantar.com/careers/experienced-hires/analytics-and-data-science

We currently have an opening for a Director - Dx Analytics at our Bangalore office.

Key responsibilities:

- Work with marketing clients and client partners to help them make smart decisions and then to implement and track them

- Manage day-to-day delivery independently along with analyst team.

- Coordination with analysts, statisticians, leading project delivery.

- Playing a team management role

- Help extract insights from search and social data available and provide data analysis, synthesis & presentation support.

- Work in the areas of business planning, tracking team and revenue targets and other related initiatives.

- Play a business development role and support teams to generate additional projects from other clients.

- Ensure all client deliverables meet client expectations in terms of scope, speed & quality.

Essential skills and qualities:

Excellent marketing domain knowledge understanding

Broad expertise and understanding of digital landscape, digital channels and social media

Preferable to have Social Listening exposure with platforms like Brandwatch, NetBase, Sprinklr. Examples include category analysis, competitive analysis or a brand health analysis

Should be good at Analytical thinking & breaking down large problems into solvable chunks.

Ability to translate data into useful insights and engaging stories. Good knowledge of creating reports in PowerPoint

Should be willing to continuously co-ordinate with global clients, partners and teams in India and hence handle late night calls as required.

Have a consulting orientation; gather different perspectives, examples and use them to enrich day-to- day work. Ability to use desk research to explore the category and market in question to enhance insights

Skill in responding to open-ended, creative prompts/instructions

Willing to travel onsite as and when required

Qualification:

MBA graduates from Tier 1 B- schools.

4-6 relevant years preferably in analytics, consulting, digital marketing or insights related function.