- Identify the expansion business segment prospect base across various geographies of the country
- Study and understand the dynamic business behaviour of expansion segment
- Study the IT consumption behaviour of such segment to understand overall IT usage, especially the software usage behaviour.
- Categorise the diverse customer groups within this segment to deliver the most relevant product and service offerings from Tally.
- Create a prospect acquisition plan for expansion segment. The plan should very clearly explicate an easy entry into the account and fast exit.
- Demonstrate the engagement behaviour with expansion segment prospects by acquiring such customers/accounts at regular interval of time.
- Create enablement program for TSPL and partner resources for easy and fast acquisition of accounts.
- Share the plans with the senior management of the company to get their buy-in
- Create complete process document of each program for end-to-end clarity to all stake holders and consumption for their deliverables. For example acquisition plan to field resources, IT requirement to systems- team etc.
- Interact with internal and external stake holders to gauge the effectiveness of programs
- Study best practices of acquisition and services for the customers of expansion segment and adopt them appropriately for the said purposes.
- Plan & budget the promotion activities along with the relevant department
- Create report dashboard that captures the activities and acquisition data
- Present the progress of the growth of the expansion business segment group at relevant platforms
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