HR at Kalpataru Limited
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Kalpataru - Assistant Manager - Luxury Marketing (6-8 yrs)
- To liaise with the creative team and agencies to get the desired communication support for assigned projects / Brands
- To prepare the marketing plans and ensure execution for Projects & for corporate branding
- To work on Media Planning & Media Buying (all mediums)
- Responsible for market analysis of competition & competitor behavior and suggest strategy to get a cutting edge.
- Involved in planning & responsible for executing of all external events, exhibitions, road shows, project launches, etc.
- Responsible for the overall site branding and customer experience for assigned projects.
- Explore new avenues for marketing
- Decide on the marketing mix - Target the right customers through the marketing mix.
- Create various operating brand standards / collaterals to enhance the overall experience /impact / services keeping customer in focus.
- Finalize the brand Idea, personality, and positioning and brand standards for the organization.
- Strive to always get the next practice and global practices and constantly look at benchmarks.
- Introduce initiatives for enhancing the overall brand experience.