Responsibilities - - Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives. - Sets brand planning calendar, coordinates cross-functional activities and planning processes, manage timelines and ensures timely completion of all deliverables. - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Planning and execution of all communications and media actions on all channels, including online and social media - Assisting with product development, pricing and new product launches as well as developing new business opportunities - Creating and managing promotional collateral to establish and maintain product branding - Managing the budget for advertising and promotional items - Competitor and customer insights analysis - Analysis of sales forecasts and relevant financials and reporting on product sales - Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits - Looking at the pricing of products and analysing the potential profitability - Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery - Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, roadshows and liaising with art designers, copywriters, media buyers and printers - Monitoring product distribution and consumer reactions through focus groups and market research - Coordinating the launch programme to external customers as well as employees. - Represents the company and provides support as needed at various trade shows and conventions - Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives. - Collaborates with the sales team for specific strategies for clients Desired Skills & Experience - Brand awareness - a clear understanding of brands and the marketing mix - The ability to manage and allocate budgets - Analytical skills to forecast and identify trends and challenges - Excellent communicator, both verbally and in writing - Able to work well with a wide range of people from different parts of the business - Time and project management skills, including the ability to work on multiple projects at the same time - An ability to think strategically and come up with campaigns - Experience with CRM tool such as HubSpot will be an added advantage - Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc - Creativity and an ability to produce innovative and original ideas - 5-7 years of experience as an Assistant Brand Manager - Master or Bachelors degree or equivalent experience

Bangalore

Kadence - Assistant Brand Manager 

Kadence - Assistant Brand Manager  ,Job Description for Kadence - Assistant Brand Manager  in Kadence in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for Kadence - Assistant Brand Manager  in Kadence in  Bangalore for (4-7) years of experience. Apply Now!