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K12 Techno Services - Manager - Performance Marketing - IIM/MDI/ISB/FMS (2-12 yrs)
Responsibilities:
- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
- Optimising campaigns across multiple channels to deliver the best return on investment
- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
- You write content for marketing ads, campaigns and landing pages
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- You build and run A/B tests across landing pages and the homepage
REQUIREMENTS:
- Fast and willing to learn
- Understanding of statistics and ability to support hypotheses with data
- Experience in performance marketing & SEO
- Being curious and creative
- Being relentless in pursuit of growth
Minimum qualifications:
- MBA Degree from Tier 1 college (Preferred IIM grads)
- At least 2+ years of professional experience doing mainly PPC-advertising either in an agency or in-house
- Business fluency in English
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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