K12 Techno Services - Head - Marketing/Digital Marketing - IIM/FMS/MDI/XLRI

Exp : 8 - 15 Years

At K12 Techno Services, we are proud of the products and services we provide. We're looking for a highly skilled marketing head to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, subject matter experts and account managers, and interact with clients on a regular basis.

Objectives of this Role:

- Understanding of key marketing performance metrics and tracking tools including SEO, SEM, FB, Youtube, Email, SMS, notification as well as app marketing and extended social media portfolio.

- Capable of handling large teams of more than 50 in the sales function including goal setting, training and monitoring the same

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

- Exposure to Entrepreneurial scenario involving digital marketing will be a BIG PLUS.

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

Preferred Qualifications :

- MBA degree in Marketing from a Tier 1 College

- Atleast 4 years of core digital marketing experience is mandatory for this role.

- 5-12 years of deep domain experience in B2B and B2C digital marketing across channels

- Have been a Founder/co-founder/Entrepreneur