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16/08 K12 HR
HR at K12 Techno Services

Views:767 Applications:217 Rec. Actions:Recruiter Actions:75

K12 Techno Services - Head/Manager - Performance Marketing - IIM/MDI/ISB/FMS (8-15 yrs)

Bangalore/Mumbai Job Code: 965224

Minimum qualifications:

- MBA Degree from Tier 1 college (Only IIM grads)

- At least 8+ years of professional experience doing mainly PPC-advertising either in an agency or in-house

- Business fluency in English

Responsibilities:

- Improve its performance & managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance.

- Building GTM Strategies. Worked on PPC Campaign Management with an Annual budget

- Established metrics, benchmark and reporting mechanism for the digital branding team to properly evaluate performance and gain insights

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Optimising campaigns across multiple channels to deliver the best return on investment

- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- You write content for marketing ads, campaigns and landing pages

- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- You build and run A/B tests across landing pages and the homepage

REQUIREMENTS:

- Fast and willing to learn

- Understanding of statistics and ability to support hypotheses with data

- Experience in performance marketing & SEO

- Being curious and creative

- Being relentless in pursuit of growth

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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