K12 Techno Services - Head/Manager - Performance Marketing - IIM/MDI/ISB/FMS

Minimum qualifications:

- MBA Degree from Tier 1 college (Only IIM grads)

- At least 8+ years of professional experience doing mainly PPC-advertising either in an agency or in-house

- Business fluency in English

Responsibilities:

- Improve its performance & managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance.

- Building GTM Strategies. Worked on PPC Campaign Management with an Annual budget

- Established metrics, benchmark and reporting mechanism for the digital branding team to properly evaluate performance and gain insights

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Optimising campaigns across multiple channels to deliver the best return on investment

- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- You write content for marketing ads, campaigns and landing pages

- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- You build and run A/B tests across landing pages and the homepage

REQUIREMENTS:

- Fast and willing to learn

- Understanding of statistics and ability to support hypotheses with data

- Experience in performance marketing & SEO

- Being curious and creative

- Being relentless in pursuit of growth