K12 Techno Services - Head - Branding & Communications - IIM/ISB/FMS/MDI

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Designation : Head branding & marketing for K12 Brands (Orchids International Schools, Taproot Colleges, Eduvate, etc.)

Job Responsibilities :

- Will be leading the branding function directly & Lead the Gen function through reporting

- Coordinate cross-functionally to ensure consistency in brand-related decisions

- Analyze and report on brand/field marketing performance to determine ROI

- Monitor market and consumer trends

- Develop pricing and distribution strategies.

- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

- Establish performance specifications, cost and price parameters, market applications, and sales

- Lead creative development to motivate the target audience to "take action"

Candidate's Profile :

- Exposure to Entrepreneurial scenarios involving digital marketing will be a BIG PLUS.

- At least 8 years of experience in FMCG Brand Marketing.

- MBA from top colleges (Top IIMs/ISB etc.).

- The prior education sector or Startup experience is not mandatory.

- Excellent leadership, communication, and decision-making skills.

- Experience with digital and print marketing, content marketing, and social media marketing.

- Proven ability to plan and manage budgets.

CTC : Can go upto 45-50 for the ideal candidate.

About K-12 Techno services :

K-12 Techno Services Pvt. Ltd. is a leading education management services company that currently operates and manages 60+ schools across various cities under the brand name "Orchids The International Schools". In addition to this, we have multiple brands under our umbrella.

We provide our end-to-end services through service contracts with trusts that own the schools - in that sense, we effectively manage and operate the entire school. We are pioneers in bringing professional management to K12 education in India.

Our goal is expansion through standardization of quality - in this context, we help re-brand the school and take over its entire operations, marketing, and communications. Standardization of academic delivery is ensured through our Central Academics Team, which conducts its own research into leading education practices and designs its own curriculum, textbooks, and lesson plans with micro details.

We are currently backed by Sequoia Capital -SONG, Navneet Publications, and Unacademy among others, with whom we have strategic alliances.

See the links for more information about the company and the schools:

https://k12technoservices.com/

https://www.orchidsinternationalschool.com/

http://taprootcollege.com/

https://letseduvate.com/