Head - Digital Marketing - B2B Head - Digital media across all social media for B2B Vertical - Website review, updates, and maintenance. - Agency Management ; Website, SEO, Gifts. - Devising, executing, and monitoring digital advertisements for accurate performance. - Measuring ROI for digital marketing and making recommendations on the most optimal solutions. - Content ideation, brainstorming, drafting, and finalization of white-papers or brochures. - Event management support ; Webinar/ Conferences/ Client Visit. - Identification and management of brand placement budget with multiple external agencies. - Annual budgeting for marketing and conference in collaboration with the global BD team. - CRM integration support for marketing material and seamless access to the BD team. - Define key brand attributes for K12 Techno Services and develop a marketing strategy to promote them through multi-channel mediums. - Identify, Select and Collaborate with external agencies or deliver partners. - Collaborate with internal stakeholders to help generate sales pitches/ key differentiators. - Deliver monthly reports of performance and plan ahead across all platforms. - Develop and help implement regional marketing support for the global BD team. - Excellent understanding/B2B marketing concepts and best practices - Experience with B2B social media, Display Ads, email campaigns, and SEO/SEM - Excellent communication and interpersonal skills. - Good Hands on Experience in Paid Marketing - Plan and ideate new strategic digital marketing initiatives at K12 Techno Services. - Overseeing and managing the overall digital marketing budget - Ensure that the website, blog and owned social handles of K12 Techno Services reflect the right corporate messaging and brand - Ensure proper SEO for the website as well as the blog leading to an increase in organic traffic, inbound leads, and conversions. - Should have an experiment-oriented mindset looking to discover new avenues of targeting and channels -Collaborate with the different product marketing teams to ensure that personalized assets are created for the different target accounts which are engaging and enable conversion across the buying funnel. - Create quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate opportunity close and expansion - Ensure that all campaigns are planned, tracked, and operate towards specific business and growth objectives. Measure and optimize performance ; ROI, retention, engagement, etc. - Regularly monitor and report key metrics around marketing performance for All channels and all domains to the respective business heads. - Work with business and product teams to drive offers and landing pages that will help in improving conversions. - Manage all the mediums ; paid, earned, and owned to build a continuous lead funnel and content distribution plan aimed at driving acquisition and engagement. - Responsible for monthly acquisition targets for talent assessment & innovation management software - Come up with interesting insights to create a pipeline of marketing campaigns - Build a quarterly roadmap of marketing content. - Collaborate and work closely with the Sales and Product team to ensure marketing objectives are met. - Strategize and execute offline events - Ensure all marketing communications are in line with the business & brand guidelines - Keep a close watch on the competition. Share best practices with the team Skills & Requirements : - You will take ownership and help foster a high-energy, high-performance culture. - You are an MBA in Marketing. - You are a self-starter comfortable with ambiguity, and the ability to work in a fast-paced environment. - 15+ years of experience working in the digital marketing field. - Understanding of different digital marketing functions such as paid advertising, SEO, social media marketing, content marketing, and other digital marketing concepts. Ideally, would have at some point worked in all of these. - Experience in working in a digital marketing role in a B2B environment and preferable in a marketing agency. - Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads. - Familiarity with the information technology sales cycle and how to employ marketing communication strategies to nurture and engage. - Strong quantitative abilities, distinctive problem-solving, and excellent analysis skills - A proven track record of meeting business goals through performance-driven marketing - An early adopter attitude towards technology - Should have experience of building and managing a team of Performance Marketing & Analysts. - Strong organizational, communication, and project management skills HR Spoc -Ujjwal

Bangalore

K12 Techno Services - Head - B2B Digital Marketing 

K12 Techno Services - Head - B2B Digital Marketing  ,Job Description for K12 Techno Services - Head - B2B Digital Marketing  in K12 Techno Services Pvt ltd in  Bangalore for (15-17) years of experience. Apply Now!

Job Description for K12 Techno Services - Head - B2B Digital Marketing  in K12 Techno Services Pvt ltd in  Bangalore for (15-17) years of experience. Apply Now!