K12 Techno Services - Brand Manager

Job Description :

- Develop brand marketing strategies to establish direction and program positioning

- Broaden the reach of the business- brand messaging through ATL, BTL and digital marketing

- Analyze how our brand is positioned in the market and crystalize targeted consumers- insights

- Take brand ownership and provide the vision, mission, goals, and strategies

- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies

- Measure and report performance of all marketing campaigns, and assess against goals

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

Company Profile :

- K12 Techno Services is one of the largest school management Companies in India managing over 25 schools. The Company is backed by marquee investors. In just 7 years, we have managed to create a strong brand for ourselves in the education sector.

See links for more information about the company and the schools :

http://k12technoservices.com/

http://www.orchidsinternationalschool.com/