Jubilant FoodWorks - Senior Manager - Brand Management/Marketing

KEY RESPONSIBILITIES:

- Rapidly scale up the brand with accelerated new user acquisition by crafting right brand strategy, product and pricing play and putting a demand generation engine in place

- Create distinctive brand assets which can cut the clutter and stand out in omni channel environment

- Detailed understanding of business strategy (Usage, attitude, barriers, and behaviour of consumers) to devise brand building and AWO driving marketing plans

- Create powerful resonating communication based on key consumer insights

- Curiosity to learn and more importantly having a pulse of the key competition, Indian QSR market, media landscape and changing food trends across Asia and the globe

- Develop growth marketing plans for existing and launch plans for new store openings

- Create 360- marketing plans, leveraging Digital, traditional and Local store marketing initiatives

- Lead the thinking and execution of the aligned marketing calendar and work with Ops/ digital team to drive awareness, generate more trials & acquire newer consumers

- Scope out white spaces and plan innovation based on global guidelines and learnings and bring them to Indian consumers' table, while working with cross functional and global teams

- Own the Innovation funnel and stage gates

- Work closely with marketing insights team, chef team, Supply Chain Team, QC team, Operations and Training team to ensure robustness of the commercialisation process

- Manage all research needs- product scoping, sensory evaluations, and need based interventions

- Brand P&L ownership, focussing on growth , GM and road to profit

- Manage food cost to deliver budgeted numbers

- Control marketing spends as per budgets

- Lead GM improvement initiative with cross functional teams

- Own the voice of guest feedback channels

- Monitor various channels of feedback like NPS, social media and aggregator platforms to get real-time response of consumers and chalk out action plan for the brand for course correction

QUALIFICATIONS, EXPERIENCE & SKILLS:

- 5-7 years experience in Tier 1 FMCG/QSR . At least last 3 years in marketing is a must

- High on analytics and can use data to drive insight for decision making

- Consumer obsession, observant and thrives on solving underlying needs using data

- Strong brand management / Strategy & Innovation experience. Foods experience is good to have but not a must. Ideally should have experience of building categories / brand where technology plays an important role. Excellent digital marketing knowledge will be essential for this role

- Experience of forging great working relationships with multiple internal and external stakeholders including agency partners and support functions like operations and supply chain.

- Ability to navigate in a fast-changing environment where ambiguity exists and a bias-for-action mindset is needed to excel. This job is only for passionate marketers who love food and want to make an impact.