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23/10 Sanat Khan
TA at Jubilant Foodworks

Views:2874 Applications:401 Rec. Actions:Recruiter Actions:86

Jubilant FoodWorks - Senior Executive - Brand (4-7 yrs)

Noida Job Code: 626614

JOB PURPOSE:

To develop and execute effective national / local marketing programs. This includes ATL / BTL initiatives, new product launches/Innovations with 360 deg campaigns, pricing, communication and merchandising.

KEY ACCOUNTABILITIES:

Description Performance Indicators

- Rollout of new product / service features as per the aligned marketing calendar

- Support NPD team on communication development for store / market trials

- National launch planning and tracking business KPI- s

- Achieve budgeted Orders and Avg ticket Size

- Coordination with new product launch team for successful launch of the product

- Managing Creative agency to deliver high quality creative output to the briefs

- New product incidence/ Tracking of new initiatives as per agreed measurement criteria

- Same Store growth & business indicators

- Bill Value / Order increase as per the objective of the new product

- Time, Cost and Quality of execution of all elements,

- Pre post effectiveness & ROI of the activation

- Responsible for building Brand Connect and Excitement

- Understand category behaviour

- Identify category needs and role of brand in providing solutions

- Initiatives-new product/communication/engagement initiatives to be in line with brand philosophy and should make the connect stronger - Brand health scores during the campaign and initiatives

- Category development

- Share gain vs other players

- Create internal campaign idea for launches, involving operations and training teams.

- Engaging communication and rollout guides for stores team and drive new product / initiative launches -

- Make The Difference (MTD) Ranking

- Improve MTD Rankings, by identification and timely addressing of issues

- Successful planning and execution of new initiatives, Timely availability of marketing support items for LSM (BT, DH etc)

- Store visits in every quarter understanding stores issues and evaluating inputs required

- Ensuring revert time to Operations queries is accelerated

- Understanding of specific Ops team requirement and delivering the same in agreed time - No.1 dept in MTD ranking after operation support

- Store visit reports - issues identified and action taken

- 2 working day response time to operations; 5 working day plan alignment

QUALIFICATIONS, EXPERIENCE, & SKILLS:

- Qualification - MBA in Marketing from a reputed institute

- Experience - 4-7 years experience in a brand management role with experience in new launches/innovation and consumer research from consumer marketing industries like FMCG/ telecom /automobile/retail industry.

- Should have high degree of project management ability

- Should be food enthusiast

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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