TA at Jubilant Foodworks
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Jubilant FoodWorks - Senior Executive - Brand (4-7 yrs)
JOB PURPOSE:
To develop and execute effective national / local marketing programs. This includes ATL / BTL initiatives, new product launches/Innovations with 360 deg campaigns, pricing, communication and merchandising.
KEY ACCOUNTABILITIES:
Description Performance Indicators
- Rollout of new product / service features as per the aligned marketing calendar
- Support NPD team on communication development for store / market trials
- National launch planning and tracking business KPI- s
- Achieve budgeted Orders and Avg ticket Size
- Coordination with new product launch team for successful launch of the product
- Managing Creative agency to deliver high quality creative output to the briefs
- New product incidence/ Tracking of new initiatives as per agreed measurement criteria
- Same Store growth & business indicators
- Bill Value / Order increase as per the objective of the new product
- Time, Cost and Quality of execution of all elements,
- Pre post effectiveness & ROI of the activation
- Responsible for building Brand Connect and Excitement
- Understand category behaviour
- Identify category needs and role of brand in providing solutions
- Initiatives-new product/communication/engagement initiatives to be in line with brand philosophy and should make the connect stronger - Brand health scores during the campaign and initiatives
- Category development
- Share gain vs other players
- Create internal campaign idea for launches, involving operations and training teams.
- Engaging communication and rollout guides for stores team and drive new product / initiative launches -
- Make The Difference (MTD) Ranking
- Improve MTD Rankings, by identification and timely addressing of issues
- Successful planning and execution of new initiatives, Timely availability of marketing support items for LSM (BT, DH etc)
- Store visits in every quarter understanding stores issues and evaluating inputs required
- Ensuring revert time to Operations queries is accelerated
- Understanding of specific Ops team requirement and delivering the same in agreed time - No.1 dept in MTD ranking after operation support
- Store visit reports - issues identified and action taken
- 2 working day response time to operations; 5 working day plan alignment
QUALIFICATIONS, EXPERIENCE, & SKILLS:
- Qualification - MBA in Marketing from a reputed institute
- Experience - 4-7 years experience in a brand management role with experience in new launches/innovation and consumer research from consumer marketing industries like FMCG/ telecom /automobile/retail industry.
- Should have high degree of project management ability
- Should be food enthusiast
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