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23/01 Pragya
Deputy Manager- HR at Jubilant Foodworks Ltd.

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Jubilant FoodWorks - Senior Brand Manager - Dominos (5-8 yrs)

Noida/Greater Noida Job Code: 1210681

- Own the design and execution of the annual and quarterly brand calendar

- Be the voice of the consumer in the marketing team and drive consumer centric growth programs

- Identify actionable consumer insights to feed into brand growth programs on an ongoing basis across the organisation

- Responsible and accountable for all brand health metrics

- Build winning brand communication for TV, Digital, Performance Marketing , In Store and other media

- Closely collaborate with the Digital, Social and CRM teams to ensure brand identity, visual guidelines and tone of voice are consistent across different communication channels

- Work closely with the innovation team to plan GTM for all new launches

- Develop Integrated Marketing Plans in close co-ordination with the Regional Marketing /Operations teams

- Be the lead in briefing and aligning external agency partners - Creative, Media, PR and Design Agencies

- Be the central owner of all brand assets and across digital and offline channels

- Collaborate closely with product, digital and A&I teams to better understand consumer behaviour.

- Consumer obsession, observant and thrives to solve underlying needs using data

- Strong brand management / Strategy & Innovation experience BOTH needed. Foods experience is good to have but not a must. Ideally should have experience of building categories / brand in a consumer tech set up.

- Experience of forging great working relationships with multiple internal and external stakeholders including agency partners and support functions like operations and supply chain.

- Person, who can navigate in a fast growing world where ambiguity exists and "QUICK" action mindset is needed to excel. The job needs passionate marketers who love food and want to make a impact and don't think to deploy global given mixes.

Women-friendly workplace:

Maternity and Paternity Benefits

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