Jubilant Foodworks - Manager - Precision Marketing

- Planning & implementing regional marketing programs designed to increase store traffic

- Managing printing indent of all marketing collaterals for the region

- Calendarized store visits across the region to build trade area know how, keeping a close tap on competition & their promotional activities and ensuring all in store marketing elements are well executed

- Conducting research in specific trade area to understand consumer sentiments for the Store/Brand helping in identifying opportunities and ideas to engage/build loyalty among existing users and attract new users

- Leverage consumer data and make a direct marketing program based on the same

- Planning and executing product launch & promotions at stores and through various OOH media

- Defining the budgets and forecasts for regional marketing activities

- Monitoring the testing and validation of product performance and metrics

- Implementing brand strategy with vendors and related parties

- Developing store specific promotion plans targeted towards building sales and awareness in the trade areas

Job requirement :

- MBA from a reputed organisation

- 6-8 years of experience in marketing and trade marketing in a reputed company